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Review of the year: 10 biggest marketing moments 2005

in various food groups that had marketers scrambling for the product-line emergency cord. The medical proof that Sudan 1 could cause cancerous tumours prompted hysteria among supermarkets and food manufacturers ... that sales of Worcestershire sauce, Branston pickle variants and frozen ready-meals suffered. Eagle-eyed food ...

Yahoo! in music-video ads

The internet giant already sells ads on its US music service; more than 200 advertisers have signed up to the offering, including Adidas, Procter & Gamble and Kraft Foods, since its launch 18 months ago. Yahoo!'s music player allows users to access chart hits as well as browse its music archive ...

Agency of the Year 2005: Digital Agency of the Year - Agency Republic

Last year Marketing challenged Agency Republic, 2004's Digital Agency of the Year, to 'win business from food and alcohol brand owners' to cement its status as the UK's leading digital agency. Twelve months on, it has done just that by securing a place on the digital rosters of Unilever Bestfoods ...

The Insider's Guide to Production: Production companies RIP?

developments in dog food. This generation of doomsayers claims the sheer number of TV channels, coupled ...

BHF takes healthy eating message to cities and schools

The "Food4Thought" campaign, which began above the line earlier this month, is designed to warn children aged 11 to 12 years old about the danger of eating too much unhealthy food and stave off ... , resembling pizza boxes, designed to help classroom discussions of food issues. The remaining action packs ...

Go multichannel for merry Christmas

of their stores. While they have been unable to fully stock many non-food categories such as electrical goods ... -East. Likewise, Asda has been using its online shop to boost its offering of non-food categories such as home ... .8% to £310 this year. - Spending on food and beverages is expected to increase slightly, by 1.3% to £7.6bn ...

Joshua nets £15m Nestle beverages strategy

for the food giant's luxury coffee brands Blend 37, Black Gold, Alta Rica, Cap Colombie and Kenjara. A £4 ...

The Work: Private View

that remains is expensively produced corporate puff. 1. BISTO Project: Aah night Client: Centura Foods ...

Tesco plots push for diet business

-carb regime or a diet based on the glycemic index. The site then generates a list of foods tailored ...

William Levene backs Jamie kitchen gadget with £1m campaign

LONDON – Jamie Oliver is hoping to inspire a nation of food and gadget enthusiasts with the launch

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.