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McCain readies loyalty push through Carlson

LONDON - McCain Foods is to launch its first customer loyalty scheme and has hired Carlson...the loyalty scheme, which is intended to build a closer relationship between the frozen-food company and its ...

Direct news: McCain readies loyalty push

McCain Foods is to launch its first customer loyalty scheme and has hired Carlson Marketing...the loyalty scheme, which is intended to build a closer relationship between the frozen-food company and its ...

Tullo Marshall Warren hires Wingfield for Lloyds TSB role

Wingfield joins TMW after eight years working at Carlson Marketing on direct and relationship marketing accounts including Harrods, Shell and Waterstones. His most recent role was account director on Nestle and McCain Foods. TMW has also appointed two account directors for Lloyds TSB, one of 26 pieces ...

Direct News: Birds Eye mailer to focus on salt

Unilever's Captain Birds Eye brand is to emphasise the nutritional value of its children's food...The mailing, which will be sent to 250,000 mothers with children under 10, has been created by roster agency Tullo Marshall Warren. It will stress the low salt levels in Captain Birds Eye products. The drive follows October's launch of the Food Standards Agency's campaign to get consumers to cut ...

EDM launches two charity lists to the market

health foods, theatre and current affairs. In a statement, EDM said it is marketing the lists ...

BHF takes healthy eating message to cities and schools

The "Food4Thought" campaign, which began above the line earlier this month, is designed to warn children aged 11 to 12 years old about the danger of eating too much unhealthy food and stave off ... , resembling pizza boxes, designed to help classroom discussions of food issues. The remaining action packs ...

Go multichannel for merry Christmas

of their stores. While they have been unable to fully stock many non-food categories such as electrical goods ... -East. Likewise, Asda has been using its online shop to boost its offering of non-food categories such as home ... .8% to £310 this year. - Spending on food and beverages is expected to increase slightly, by 1.3% to £7.6bn ...

M&S aims for celebrity loyalty with black store card

% discount off M S wares, including clothes and food. "It's a card that we give out to a very limited ...

Direct news: Direct choice - Eurostar

food when someone shouted that my Eurostar breakfast had arrived. It had all become too much

Direct mail: Less means more for direct mailers

,008,545 22.3 77.7 5.5 10.1 Food 14,564,498 17,510,116 21.8 78.2 2.1 -22 ...

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