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How has Tesco got away with it for so long?

connection - and, of course, food and wine. Let's face it - Tesco is taking over our lives. Even ...

Matalan calls in fashion experts to fight slump

handsomely to roll out a non-food store network on such a footprint. Stephanie Churchill managing director ...

Pret ups stakes in high-street battle

in consumer tastes towards healthy food, a move which pulled the firm back into the black in 2004. ...

News Analysis: Retailers mustn't cut back comms

director has a critical role to play. While high-profile incidents such as food scares make the headlines ...

Cow to refresh Burger King in UK

Burger King has, fittingly, hired Cow PR as its first retained UK consumer agency as the fast-food giant moves to rebuild its brand in the country. Burger King UK and Europe consumer and brand manager Lesly Hughes said Cow was preparing a 'proactive UK consumer brand-building campaign' around Burger King ...

Blue Rubicon wins Unilever brief

in the pitch for the consolidated account. The brief covers corporate comms for the Ice Cream Frozen Foods, UK Foods and UK Home Personal Care divisions. Blue Rubicon managing director Fraser Hardy reports to UK Foods head of comms Duncan Bogie, UK Home Personal Care PR chief Emma Flack and Ice Cream ...

Grogan becomes top PRO at BK

Grogan takes responsibility for the fast-food giant's stance on obesity in Britain. She said that following the appointment of Edna Boone Johnson to replace Steven DeSutter as SV-P of global comms in the US, Burger King had scrapped the role previously held by Boschmann, who left to become Dixons group director ...

Opinion: Sudan 1 flags up PR risks in supply chain

For PROs working for supermarkets - not to mention food and drink manufacturers - there was really...that Sudan 1 could have entered the food chain from a remote source - believed to be a contaminated five ... including Premier Foods, which used the chilli in its Crosse Blackwell Worcester Sauce, which ... prove to be the largest food recall in British history, and the fact is that such a lengthy chain ...

Corporate Rebrands: Surviving change

underpinned this by also talking about our commitment to fresh food and the brand's values,' says Cull ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.