Lexis secures Birds Eye ‘healthy’ frozen foods job
28 Jan 2005 | by Donna Werbner
to position frozen food as a healthy option....food’ and to raise awareness of its range of Captain Birds Eye’s nutritious children’s meals. Lexis ... any artificial preservatives or colour to its products. Unilever Ice Cream and Frozen Foods head ... that would not be found in a store cupboard at home, in a bid to ‘dispel the myth that frozen foods ...



