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Rise of the new premium 'pukka consumer'

. But more brands than just food retailers and FMCG manufacturers will have to rethink the premium topic ...

Haygarth launches CRM drive for Kia car

A welcome pack with a guide to alternative motorway food stops, a mailing with a first-birthday card for the car, as well as upgrade mailings are included in the programme. Tom Charles, associate director at Haygarth, said: "Integrating the CRM and customer acquisition activity is an important step ...

Renault UK links with Carat for outdoor movies promo

it with Mediterranean Style" communication platform, which will feature on-site food stalls and refreshments at each ... Renault goody bag containing food and drink vouchers. Jonathan Wignall, national advertising manager ...

Where passengers are now drivers

on lifestyle (journeys, places, food and wine) than blatant product placement or advertorial for Land Rover ...

The Work: Private View

17.5 - 17.5 2 HP Foods, Pernod Ricard 7 6 Mediaedge ...

Land Rover launches online Go Beyond TV channel

unique channels ranging from travel to Land Rover off-road journeys, food and wine and people and places ...

Hotline: DLKW & Partners makes nine staff redundant

of losing the Burger King and Premier Food accounts and anticipated General Motors cutting its marketing

The Work: New Campaigns - UK

, marketing director, Patak's Brief: Reignite UK consumers' love affair with Indian food and convince them ... the withdrawal symptoms it says result from not eating enough Indian food. The 30-second ad, the first work ...

The Work: Private View

of that glorious brown sauce's presence in any self-respecting bacon sandwich, or any other food, for that matter ... SAUCE Project: Susan Client: Graham White, marketing director, HP Foods Brief: Demonstrate HP's unique ...

The Work: New Campaigns - UK

. "Call this food? Neither do we." He goes on to explain how, at Colman's, a mighty meal is always a meaty ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.