Pets at Home assigns advertising and media work
12 Dec 2007 | by Jemima Bokaie
, stock more than 4500 product lines from food to toys. The company also owns Companion Care, which offers ...
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Media: Metro in Rough Guide giveaway
12 Dec 2007
categories: sports, offbeat, culture and food, iconic and spectacle. It aims to promote the Canon EOS 400d ...
Agency of the Year 2007: Design Agency of the Year - Landor
12 Dec 2007 | by Jemima Bokaie
involved working with the supermarket's roster agencies to ensure that Morrisons' positioning as a 'food ... iconic look. The packs have proved a huge success: the brand's owner, Kraft Foods, attributed 15 ... 's packaging work for non-profit food organisation Traidcraft and its 'Turn to 30 degs C' branding for washing ...
Adwatch: Morrisons - 'Lulu Christmas'
12 Dec 2007 | by Oliver Lewis-Barclay, Managing director, Hooper Galton
festive food. So Morrisons shoppers can stay loyal without under-delivering on Christmas Day. ...
Flora's race exit branded 'bizarre'
12 Dec 2007 | by Gemma Charles
Last week s announcement that Unilever brand Flora is to quit as the high-profile sponsor of the London Marathon after 2009 came as a shock to many in the sponsorship and food industries. Speculation ... on rumours it had been outbid. Paul Nevett, the company s marketing director, foods, praised the results ...
Sector Insight: Non-sweet biscuits - Healthy innovation drives sales
12 Dec 2007
consumers in the traditional sense. Instead, non-sweet biscuits have entered the snack and healthy-food ... to shifts in preferences for foods that accompany biscuits. Cheese consumption has slowed, while dips ... . Manufacturers could also build awareness of consumption with other foods and alternative eating occasions ...
Agency of the Year 2007: Design Agency of the Year - Best of the rest
12 Dec 2007
continued to grow its enviable client list. The agency has long-term relationships with Premier Foods ...
European food companies pledge to change how they advertise to kids
11 Dec 2007 | by Gemma Charles
LONDON - A group of leading food and soft drink companies have announced a common commitment...The move by the 11 companies, which account for two thirds of the food and beverage advertising spend in the European Union, follows recent calls by the EU for the food industry to use commercial ... the voluntary EU Pledge programme, participating companies will make individual commitments on food and beverage ...
Ex Woolworths marketer heads British Retail Consortium
11 Dec 2007 | by Jemima Bokaie
-Jones brought in Asda non-food director Tony Page as board-level sales and marketing director. Woolworths has ...
UKTV merges online and TV teams
11 Dec 2007 | by Emma Barnett
teams, with Jordan heading the broadcaster s technical and operations team. Jordan said: The UKTV food ... this brought to both our TV audiences and web viewers instantly. This is why we are using the UKTV food ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
