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Arla Foods takes Lactofree brand onto TV

LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time...throughout 2008 focusing on the key health and lifestyle seasons. David Cherrie, brand manager of Arla Foods ...

Biggest brands

for Marketing by TNS Worldpanel. The key trend over the past year has been the shift toward healthier food

Top 10 ads with the highest recall in a single week in 2007

. Images of M S mulled wine, lamb and pine nuts and plum sponge (40 ) ii. M S healthy food , with clips ...

Prince of Wales launches first sandwich range

LONDON - Duchy Originals, the organic and free-range food and drink brand founded by Prince Charles

Nestle backs 'no artificial ingredients' with ads

and sugar foods to children are taking effect, accounting for a 27% drop in all food and drink advertising ...

Campaign Annual 2007: Advertiser of the Year - Heinz

was there serious competition from other brands and private labels, but consumers' food habits were changing. While ... . Importantly, the effects of the Jamie Oliver-inspired wave of concern about food nutrition meant it was critical to emphasise the brand's real food credentials. Yet Douglas was also keen to avoid being too ...

Heinz named Advertiser of the Year

, but consumers food habits were changing. While there was a latent affection for its brands, there was still a ... of concern about food nutrition meant it was critical to emphasise the brand s real food credentials. Yet ... of the Heinz brands appear to lack relevance in today s modern, chilled-food culture. Big Soup, a canned soup ...

Junk food ad regulations are working says Ofcom

LONDON - Ofcom has claimed its new rules on advertising high in fat, salt and sugar foods...from the Nielsen Media database, and importantly is not focused only on ads for HFSS foods. It covers ads for all food, all soft drinks and beverages excluding alcoholic drinks, and chain restaurants ...

Engine buys brand consultancy Liquid Communications

, Morgan Motor Co, Scandinavian Airlines (SAS), Danone, Vertu, Whole Foods Market and LVMH. Andy Annett ...

Food trust seeks school dinner tie

The School Food Trust is on the hunt for a private sector partner to sponsor a £3m initiative

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.