to remove filtersWaitrose rehires MCBD to ad account
13 Dec 2007 | by Staff
to sourcing locally produced food. MCBD declined to comment. ...
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Top 10 marketing moments: From Plan A to poking - 2007 in review
19 Dec 2007 | by Jane Simms
government decided to take a tougher stance on issues such as alcohol and food promotion. However, Brown ... and took out full-page newspaper ads to apologise. It will back up this new-found appreciation of food ...
Direct brief: Waitrose promotes festive food offering
12 Dec 2007
Waitrose is promoting its festive food offering through a direct mail campaign by Kitcatt Nohr
Digital brief: Sainsbury's launches Christmas microsite
12 Dec 2007
Sainsbury's has launched a Christmas microsite, developed by AKQA, offering consumers festive food
Pets at Home assigns advertising and media work
12 Dec 2007 | by Jemima Bokaie
, stock more than 4500 product lines from food to toys. The company also owns Companion Care, which offers ...
Adwatch: Morrisons - 'Lulu Christmas'
12 Dec 2007 | by Oliver Lewis-Barclay, Managing director, Hooper Galton
festive food. So Morrisons shoppers can stay loyal without under-delivering on Christmas Day. ...
Ex Woolworths marketer heads British Retail Consortium
11 Dec 2007 | by Jemima Bokaie
-Jones brought in Asda non-food director Tony Page as board-level sales and marketing director. Woolworths has ...
The World: Shanghai - Burger King holds pitch for Chinese expansion
30 Nov 2007
It is thought that the world's second-largest fast-food chain will see presentations from Nitro and Young & Rubicam about its brand positioning. At present, Burger King has just 12 shops in China, compared with KFC's 2,000 outlets and McDonald's 800 restaurants. However, the company has earmarked ...
The Work: New Campaigns - UK
30 Nov 2007
to discover a feast of ideas." Further windows peel back, revealing a food suggestion along with an image of food or wine. On the back of the pack, there is information about some of Waitrose's Christmas ...
Getting fresh and easy for Tesco US
29 Nov 2007
Tesco, as readers will be aware, is the largest food retailer in the UK and now the third largest ... in the food retail sector. To achieve this goal, the company plans to spend around $2bn over the next few ... such as 2 Sisters Food Group, a Midlands-based private company that supplies chilled fresh poultry and meat ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
