News in brief
31 Jan 2007
of the natural food market. The brand used Revolver Communications until the agency closed its London office ...
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Exams body set for agency hire
31 Jan 2007 | by David Quainton
Former Food Drink Qualifications CEO David Grailey said he wanted to enhance the group s reputation as a customer-driven awarding body . NCFE dir ector of business development Alasdair Downes said he planned to appoint an agency within three weeks. NCFE, a name derived from the Northern ...
BROADCAST: How to face the TV cameras
31 Jan 2007 | by Suzy Bashford
. At the start of the campaign, Coppack secured a slot for Joseph on UK TV food and drink programme Great Food ... : perfect for food telly The lighter angle was the one I sold in to Great Food Live . Here, Joseph ... , the agreement has been hamm ered out behind the scenes between the PRO and the production team. If Great Food ...
Jesus as a prawn ad cleared over offence to Christians
31 Jan 2007 | by by Daniel Farey-Jones
The ad was placed in food trade magazine The Grocer by The Big Prawn Company, as a humourous way to attract attention to the fact it was offering a new king prawn for Christmas delivery. The line below the picture of the scene read: A King is born. A company called Food Chain Solutions and a number ...
Healthy foods rise as low-carb claims fade
31 Jan 2007 | by Melanie Godsell
The growth of food and drink with a healthy positioning shows no sign of abating, while low..., while gluten-free launches leapt 86% and those for organic non-foods rose 30%, according to Mintel's global new products database. The ethical and sustainable category also continued to grow: food and drink launches doubled, while its number of non-food items tripled. In contrast, the low-carb market ...
Opinion: The Marketing Society Forum - Can the food industry win the battle over labelling systems?
31 Jan 2007
The FSA is broadcasting ads justifying its traffic-lights system, while a consortium of food firms...BRUCE HAINES, GROUP CHIEF EXECUTIVE, LEO BURNETT Traffic lights versus GDAs is the food industry ... used dubious science to attack the promotion of certain food brands and is now using dubious statistics to justify why categorising foods into a 'health' hierarchy is better than explaining how to enjoy foods ...
Careers: Brand manager of the week - Rhodri Morgan, Brand manager, John West Foods
31 Jan 2007
If you weren't a brand manager, what would you be? A music video director.
Branding: RHM Frozen relaunches its premium pie range
31 Jan 2007
food images conveying the 'home-made' feel of the pies, with embossed logos and warm, rich colours
Tiffinbites chain plots expansion
31 Jan 2007
Indian fast-food chain Tiffinbites has appointed Hicklin Slade & Partners to a £2m brief
P&G tops list for innovation
31 Jan 2007 | by Craig Smith
Duracell PowerPix Bodycare Dettol Antibacterial Liquid Handwash Convenience food ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
