to remove filtersBrand Republic's top stories of 2008
24 Dec 2008 | by Staff
Pasta Hut rebrand . The strange goings-on in the fast food sector continued into the credit crunch ...
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Pressure group accuses food marketers of distributing misleading information in school
29 Dec 2008 | by Gemma Charles
slammed by a children's food lobbying group for peddling what it claims to be 'misleading or incorrect...In a report called Through the back door', the Children's Food Campaign levels heavy criticism ... . According to the report, two thirds of the curriculum packs that the Children's Food Campaign surveyed ... Poetry Day. A pack sponsored by Premier Foods' Hovis which said that cereal foods help memory, is also ...
Jammie Dodgers links with Red Nose Day
24 Dec 2008 | by Ed Kemp
Burton's Foods, which owns the children's biscuit brand, is supporting its partnership with Red Nose Day through a 750,000 marketing push that builds on next year's theme - Do Something Funny for Money! From January through to April, it will run a marketing campaign that includes in-store promotions ...
Peta hits back at Burger King perfume with a parody called Gore
23 Dec 2008 | by Jennifer Whitehead
-purveying fast food chains including McDonald's, KFC and Burger King, critical of their records on animal welfare ...
Airmiles gets set for launch of TV ad campaign
17 Dec 2008 | by Hadassah Nymark
." The animated campaign creative reminds consumers that every time they buy food or petrol they can collect ...
Innocent outlines 2009 marketing plans
17 Dec 2008 | by Joe Thomas
, and this is the essence of our January message. "The campaign supports our broader mission to make food and drink ...
Ofcom review: "Junk-food rules are working"
17 Dec 2008 | by Staff
LONDON - Ad restrictions have helped reduce children's exposure to unhealthy food ads by a third...that year. It found that the amount of advertising for food and drink high in fat, salt or sugar seen ... are seeing 69 per cent fewer ads using cartoon and film characters to advertise food, but 22 per cent more ... in advertising revenues and a 6 per cent decline in food and drink advertising revenue. Most other digital ...
Burger King launches meat-scented fragrance
17 Dec 2008 | by Staff
NEW YORK - Fast-food chain Burger King has launched a meat-scented cologne in the US for under $4...it. The fast-food chain's latest promotion follows on from a publicity stunt at its UK chain earlier ...
Top 10 ads with the highest recall in a single week in Adwatch 2008
17 Dec 2008 | by Staff
. Lulu walks trough snowy streets and suggests Christmas food. 12.12.07 Argos. The Christmas Gift Guide ...
Top 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
with weakened consumer confidence. As always, though, one brand's loss was another's opportunity. Fast-food ... in the corner Light-touch regulation continued to go out of fashion as alcohol, HFSS food and even car ... on such sites, as social networks have no right to profit from their customers' conversations. Fast food ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
