to remove filtersNew Jamie Oliver homewares line backed by direct campaign
04 Nov 2008 | by Joe Thomas
estimated to be worth 2m. Jamie's Ministry of Food, the latest of the chef's campaigning TV series ...
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National Express develops reward programme
11 Dec 2008 | by Dan Leahul
Normal 0 The new campaign 'Escape' is aimed at encouraging long-distance travellers to make an environmental travel choice and take the train rather than flying or driving. Benefits including complimentary first class travel, lounge access, food and drink offers and discounted advance ...
Soil Association runs 'rejoin' push
30 Sep 2008 | by Jennifer Whitehead
are currently controlling the future of the world's food. The mailer features an ink illustration, in which ... do you trust to control the future of food production?' and outlines the benefits of belonging ... to food as an albatross, and argued that the focus should be on sustainability. Don said he would 'rather ...
Sainsbury's to focus on in-store activity for Active Kids
09 Sep 2008 | by Ed Kemp
food information packs called 'Active Kids get cooking'. The booklets, which encourage children to eat ...
EHS Brann lands anti-obesity direct work
30 May 2008 | by Daniel Farey-Jones
, Media Asia reports that Korea has approved restrictions on TV advertising for unhealthy food and drink ...
Sainsbury's rings seasonal change with mailer
15 May 2008 | by Daniel Farey-Jones
LONDON - Sainsbury's is mailing a full-colour glossy 20-page food ideas brochure to 200,000 Nectar...The brochure was created by Tullo Marshall Warren and encourages recipients to eat more fresh foods and try the new spring lines of products that are appearing in store. It is called The Spring ... away from stodgy winter comfort food and towards lighter meals. TMW s creative concept The Spring ...
New consumer protection laws that marketers should know about
08 Apr 2008 | by Stephen Groom
in the CAP Code, which applies only to food and drink marketing, and will provide a further weapon ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
