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Pressure group accuses food marketers of distributing misleading information in school

slammed by a children's food lobbying group for peddling what it claims to be 'misleading or incorrect...In a report called Through the back door', the Children's Food Campaign levels heavy criticism ... . According to the report, two thirds of the curriculum packs that the Children's Food Campaign surveyed ... Poetry Day. A pack sponsored by Premier Foods' Hovis which said that cereal foods help memory, is also ...

Jammie Dodgers links with Red Nose Day

Burton's Foods, which owns the children's biscuit brand, is supporting its partnership with Red Nose Day through a 750,000 marketing push that builds on next year's theme - Do Something Funny for Money! From January through to April, it will run a marketing campaign that includes in-store promotions ...

Top 10 ads with the highest recall in a single week in Adwatch 2008

. Lulu walks trough snowy streets and suggests Christmas food. 12.12.07 Argos. The Christmas Gift Guide ...

Top 10 Marketing moments of 2008

with weakened consumer confidence. As always, though, one brand's loss was another's opportunity. Fast-food ... in the corner Light-touch regulation continued to go out of fashion as alcohol, HFSS food and even car ... on such sites, as social networks have no right to profit from their customers' conversations. Fast food ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.