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Ofcom review: "Junk-food rules are working"

LONDON - Ad restrictions have helped reduce children's exposure to unhealthy food ads by a third...that year. It found that the amount of advertising for food and drink high in fat, salt or sugar seen ... are seeing 69 per cent fewer ads using cartoon and film characters to advertise food, but 22 per cent more ... in advertising revenues and a 6 per cent decline in food and drink advertising revenue. Most other digital ...

Burger King launches meat-scented fragrance

NEW YORK - Fast-food chain Burger King has launched a meat-scented cologne in the US for under $4...it. The fast-food chain's latest promotion follows on from a publicity stunt at its UK chain earlier ...

Top 10 Marketing moments of 2008

with weakened consumer confidence. As always, though, one brand's loss was another's opportunity. Fast-food ... in the corner Light-touch regulation continued to go out of fashion as alcohol, HFSS food and even car ... on such sites, as social networks have no right to profit from their customers' conversations. Fast food ...

BHF calls for new rules to limit junk-food ads

LONDON - Food manufacturers are misleading parents over how healthy their products are, according...A report released by the charity says that food producers are making spurious health claims about foods that are high in fats, sugars and salt. The BHF said that some companies were manipulating legal ... Government to rigorously limit the marketing of unhealthy foods and make sure that labels are clear ...

Media: Hit or Miss - Food Standards Agency slammed for handling of Irish pork scare

All eyes were on the UK's Food Standards Agency this week as news emerged of the Irish pork scare....'left in the dark'. HOW I SEE IT - Conall McDevitt, MD, Weber Shandwick Northern Ireland The Food ... , which was only made available on Monday. Safefood, the body responsible for communicating food alerts ... , the Food Safety Authority in the Republic of Ireland was quick off the mark with a full product recall ...

ASA study finds food ads comply with childhood obesity code

LONDON - UK advertisers are obeying the code for marketing junk food to children, according to a..., accounting for eight out of ten of the breaches. The code stipulates that food and drink ads must ...

Tesco launches massive half price sale

The retailer will cut the prices of Christmas food, drinks, toys and gifts by half. Tesco said the focus of the sale was firmly on gifts and essentials for Christmas. Richard Brasher, Tesco's commercial director, said: "Customers are telling us that they are delaying their main Christmas purchases ...

Lowe Worldwide confirmed as lead agency on global Knorr business

. Silvia Lagnado, Unilever's group vice-president for savoury food brands, said: "This choice was far from ...

Rick Stein launches food range

LONDON - TV chef Rick Stein is rolling out a series of branded preserves and chutneys at department store retailer Selfridges.

Choosing the right brand ambassador

of brands ranging from fast-food chains to washing detergents. The licensing market's current characters ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.