Lancaster, Head of external affairs for Primark's parent company Associated British Foods (ABF). Primark ...
Fast-food firm seeks consultancy to counter celebrity-led animal charity campaign....Fast-food behemoth KFC is embarking on a fresh comms strategy to head off a growing number of attacks on its reputation. KFC is seeking specialist PR support to fight damaging allegations from ... the association of fast food with obesity was a factor in KFC's decision. 'KFC is not at the forefront of obesity ...
Launch Group has been hired on a three-month initial brief this month as Tesco looks to reinvigorate its health-food line. The retailer has introduced a new brand, 'Light Choices', in an effort ... the new Light Choices food range and the overhauled Healthy Living range to the media in early 2008 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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