to remove filtersIf you build it, they won't necessarily come
10 Nov 2009
baseball field, despite being on the verge of bankruptcy and desperately needing the land to grow food.
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Recession-busting revenue streams
18 Nov 2009 | by Steve Hemsley
-part Farm Camp for CITV was designed to encourage children to think about where their food comes from ... Tropicana wanted to engage with discerning, upmarket food-lovers, the broadcaster created an ident that allowed Tropicana to leverage the food site Channel4.com/food in a commercial break. The 30-second spot ...
ZenithOptimedia wins Mars-Wrigley £80 million media buying
06 Nov 2009 | by Anne Cassidy
. The consolidated business includes media buying across Mars' confectionery, petcare and food ranges with brands ...
Burger King rings the changes
28 Oct 2009 | by Staff
Fast-food provider promotes its latest creation with quirky ad that provokes positive consumer...among fast-food consumers. Richard Wood, www.brandindex.co.uk ...
Best way to approach a brief is to always make it better
20 Oct 2009 | by Sue Unerman
for living on the ocean and using the land to produce food - this candidate was on the Eurostar back ...
OMD's Martin Shaw enjoys Beijing's culture
20 Oct 2009 | by Martin Shaw
-oriented and hours are long. However, the Chinese love food and the restaurant scene has been developing fast. Also ...
Tesco scotches £80m media review rumours
16 Oct 2009 | by Arif Durrani
to weather the economic storm better than most after expanding its offering beyond food. At the start ...
Mediaedge:cia's Jon Wright on Singapore
06 Oct 2009 | by Jon Wright
food - once you've had proper Asian food, you never go back. And having a live-in maid makes ironing ...
PHD's Mark Heap embraces Chinese culture
29 Sep 2009 | by Mark Heap
Why did you choose China? China presented an opportunity to immerse myself in a totally different culture. The language, the food, the people and the sheer scale of the challenge all motivated me. How are you finding it? The overall quality of work is not as high as in the UK, but the best work ...
Clients find managing media agency pitches 'painful'
09 Sep 2009 | by Staff
director at Britvic and KP Foods and president of the Marketing Society; Tim Orton, director of marketing and planning at Specsavers; Jaspal Chada, marketing director of Jammie Dodgers brand owner Burton Foods ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
