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Online food shoppers shun marketing tactics

Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.

Freeze drives shoppers online

online sales. Online food and non-food will benefit from that. The challenge will be whether companies are able to deliver because of the weather, but we expect an upward spike. "Both food and non-food ... 11% Whiskies up 26% Christmas "gift" foods up 47% Christmas cards up 20% ...

The Big Digital Debate: How to create value from digital

in Richmond Porkinsons and Mattesons Kerry Foods followed before 2006 when Power joined Burger King ...

NBC Universal revamps iVillage.co.uk

! News, food recipes, gardening advice, health and beauty tips and daily horoscopes. Earlier ...

The Big Digital Debate: The Panel

. A role as marketing manager at Mattesons Kerry Foods followed before Power joined Burger King ...

Waitrose in Facebook push for Christmas

owner. One slice in each pudding contains a "silver sixpence", offering a prize of food such as mince ...

Tesco Direct launches dedicated mobile website

Tesco Direct has launched its first mobile website, dedicated to non-food and household items...The dedicated mobile website aims to build on a 300% increase in the use of Tesco Direct from mobile phones over the past year to around 500,000 users per month. Tesco Direct is the non-food ... will soon be launched to cover food, wine and the Clubcard, although Tesco could not confirm if these new ...

Britvic campaign provides antidote to winter blues

opportunity for pubs that are using food to drive their sales. "Research has shown that soft drinks sales ... with food. J2O is one of very few soft drinks designed specifically to complement food. "With millions ...

American Express signs deals with Guardian, LoveFilm and Spotify

for an interactive digital advertising project aimed at boosting awareness of its involvement in film, music and food.

Digital Leagues 2010

. Clients include Intel, Kraft Foods, Vauxhall. www.mrmlondon.co.uk Bluhalo/GyroHSR Founded 1992 ... Kraft Foods, PZ Cussons, Nokia. www.work-club.com LIDA Founded 2000. Subsidiary M C Saatchi ... Organic, AB World Foods. www.spinnakerdirect.co.uk Clock Founded 1997. Privately owned ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.