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Government looks to brands to fund £250m health scheme

for reduced-rate gym and swimming sessions, and healthy food and drink. To redeem the vouchers, consumers ... Responsibility Deal with five strands centring on food, alcohol, physical activity, health at work and behaviour change. At the same time, it will announce agreements on further reformulation of food, better ...

Weight Watchers to highlight system overhaul

the company's diet regime is based. Instead of points measuring food by calories and saturated fat, the new ProPoints measure food by carbohydrate, fat, fibre and protein. There will also be a new "real life ... favourite food, manage unexpected invitations, or simply to treat yourself, without undermining your weight ...

Starbucks trials new O2 location-based mobile marketing service

-fenced area 'owned' by Starbucks, and they have registered an interest in food and drink, they will receive ...

Beyond Distraction

, there are interesting parallels here between "content grazing" (or media snacking, as it used to be called) and the fast-food ... , whereas with the fast-food industry the effect was easy to see, the effects of Distraction Culture ...

Moody Britain 2010: Putting the pieces back together

, they are significantly more likely to agree that they have bought cheaper food over the last 12 months (59% vs. 46 ...

Coca-Cola to launch cookery book through Harvey Nichols

and a selection of food personalities....four food celebrities: Tom Aikens, Michelin star chef; Liz McClarnon Celebrity Masterchef 2008; Alex James, organic farmer and former Blur member; and Julia Parsons, food writer. The book is edited ... with food and family occasions over the past 100 years. The four writers have each picked 10 recipes ...

Sainsbury's re-launches customer title

s design. We have the country s top chefs, food writers and stylists and we wanted the look of the magazine ...

MAGAZINE ABCs: Tesco swells customer magazines circulation

of Tesco Real Food at number eight with 1,250,000 copies, according to the latest magazine ABCs....Tesco Real Food joins Tesco Magazine, which has a circulation of 1,998,767, unchanged year on year ... and is distributed in more than 500 stores. It is designed to communicate the supermarket's passion for food. Carolyn Bradley, Tesco UK marketing director, said: "[Real Food is] designed for all customers, no matter ...

Glutafin Fresh Bread mails out 50,000 loaves

Glutafin Fresh Bread, the prescription gluten free food brand, is rolling out an integrated

Gary Rhodes launches customer magazine

-end leisure, travel, food and alcohol brands including Bentley, Hilton, Grand Cru champagne and Coutts ...

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