for popular food brands, identifying different uses for the products, based around consumer conversations. Why ... on Christmas spending than it did last year, planning to spend more on food, presents and visiting family ...
More than 65% of food shoppers use social media, the new research suggests, but they would be apprehensive about following food or food retail brands unless there was an incentive. At the same time, 21 ... , with 81% of those surveyed saying they would be interested in receiving coupons and offers for food ...
Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.
. The agency also secured Kraft Foods' consolidated 50m media planning and buying account, following its ...
that might come under the OFT's scrutiny include supermarkets running FMCG or food promotions, broadband ...
retail (despite half-steam-ahead consumer spending), food, and beauty. Motors, finance and entertainment ...
times per week "mainly for the food" and the non-iron shirts, but he felt M S was missing a trick and should expand into hot food. The video was produced by Vox Pops International on behalf of Brand ...
survey, coming third in the British list after Apple and Google. The retailer's food division ...
they intended to spend between 100 and 249 on food and drink at home, while another 36% aimed to stay under ...
Northern Foods has reported a £9.5m first-half financial loss after being hit by restructuring...In April, Northern Foods relaunched the Goodfellas brand with fresh packaging and a Mother ... had "been disappointing". Northern Foods said its investment in Goodfellas, which is thought to total ... some recent progress in its market share. Overall, the frozen foods business was hit by a loss of 4 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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