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Campaign: Public sector - Recycling drive gives food for thought

Campaign: Food Waste Recycling Roll-Out Client: Oxfordshire Waste Partnership PR team ... . In March 2009 the council decided to develop the scheme by introducing food waste to the brown bin ... . Each home was to be given a kitchen caddy and a roll of liners to help them collect food waste ...

Campaign: Food and drink - Talisker sets sail to raise cash for charity

Campaign: Talisker Bounty Boat Client: Talisker Single Malt Scotch Whisky PR team: Grayling Timescale: April-June 2010 Budget: £19,500 Talisker is made near the sea on the Isle of Skye. Parent firm Diageo wanted to lift the product out of the food and drink pages. The idea was to sponsor a 4 ...

Total Media wins cruise and food accounts

Cruise Lines, and snack company Natural Balance Foods, as they prepare to launch their first campaigns...Balance Foods account without a pitch, and is handling the planning and buying for the snack company ...

Online food shoppers shun marketing tactics

Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.

Tesco most searched food and drink term in the UK

Tesco, the UK's largest supermarket, is the UK's most searched-for online food and drink term...Tesco is top of the list for most searches in the food and drink category, and is second most ... . Asda is the next brand name to appear in the food and drink list, but in third place, after the search ... overall Top food and drink Top high street Facebook Tesco Argos ...

Agencies line up for Italian food task

A consortium of companies offering high-quality Italian ham and cheese products are approaching advertising agencies in preparation for the launch of a marketing campaign in the UK.

Just-Eat appoints Brands2Life to challenge consumer behaviour towards online food delivery

Just-Eat has hired Brands2Life in a bid to position itself as the 'authority on food delivery...Just-Eat allows customers to browse restaurant menus and order food delivery online directly, without an additional charge for placing the order. With a network of 6,500 restaurants nationwide, Just-Eat receives more than 1.7 million visitors every month. Brands2Life has been brought in to drive ...

Morrisons promotes fresh food in Christmas campaign

s and Asda, by expanding on the promotion of its fresh-food message, with three different television spots. All the Christmas spots will continue the theme of "inquisitive" children finding out where their food ... this campaign] we can explain where the food comes from, and represent that through children who are curious ...

BBC Good Food Magazine launches gift-wrapped Christmas issue

BBC Good Food Magazine has prepared a specially-wrapped December issue this week, which has...Historically the biggest selling issue of the year for BBC Good Food, this year's December issue ... free Good Food 2011 calendar and a 16-page everyday food pullout. Pagination for the issue is also up 9% year on year. The December issue of Good Food magazine also includes more than 120 Christmas ...

IPA Effectiveness Awards 2010: Bronze Award - The Co-operative Food

Title: The Co-operative Food: 'Good with food'...Client: The Co-operative Food Entrant: McCann Erickson Advertising Author: James Hamilton ... /poster, radio, sales promotion, TV IN A NUTSHELL This campaign educated shoppers on the brand's quality food ... for every £1. SUMMARY In 2005, The Co-operative Food brand was at serious risk of implosion: modern ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.