17 Dec 2010
| by Cathy Bussey
Campaign: Food Waste Recycling Roll-Out
Client: Oxfordshire Waste Partnership
PR team ...
. In March 2009 the council decided to develop the scheme by introducing
food waste to the brown bin ...
. Each
home was to be given a kitchen caddy and a roll of liners to help them
collect food waste ...
17 Dec 2010
Campaign: Talisker Bounty Boat
Client: Talisker Single Malt Scotch Whisky
PR team: Grayling
Timescale: April-June 2010
Budget: £19,500
Talisker is made near the sea on the Isle of Skye. Parent firm Diageo
wanted to lift the product out of the food and drink pages. The idea was
to sponsor a 4 ...
10 Dec 2010
| by Sarah Shearman
Cruise Lines, and snack company Natural Balance Foods, as they prepare to launch their first campaigns...Balance Foods account without a pitch, and is handling the planning and buying for the snack company ...
10 Dec 2010
| by Ed Owen
Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.
09 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
Tesco, the UK's largest supermarket, is the UK's most searched-for online food and drink term...Tesco is top of the list for most searches in the food and drink category, and is second most ...
.
Asda is the next brand name to appear in the food and drink list, but in third place, after the search ...
overall
Top food and drink
Top high street
Facebook
Tesco
Argos ...
18 Nov 2010
| by Matt Williams
A consortium of companies offering high-quality Italian ham and cheese products are approaching advertising agencies in preparation for the launch of a marketing campaign in the UK.
10 Nov 2010
| by David Woods
Just-Eat has hired Brands2Life in a bid to position itself as the 'authority on food delivery...Just-Eat allows customers to browse restaurant menus and order food delivery online directly, without an additional charge for placing the order. With a network of 6,500 restaurants nationwide, Just-Eat receives more than 1.7 million visitors every month. Brands2Life has been brought in to drive ...
08 Nov 2010
| by Mark Banham
s and Asda, by expanding on the promotion of its fresh-food message, with three different television spots.
All the Christmas spots will continue the theme of "inquisitive" children finding out where their food ...
this campaign] we can explain where the food comes from, and represent that through children who are curious ...
08 Nov 2010
| by Katherine Levy
BBC Good Food Magazine has prepared a specially-wrapped December issue this week, which has...Historically the biggest selling issue of the year for BBC Good Food, this year's December issue ...
free Good Food 2011 calendar and a 16-page everyday food pullout. Pagination for the issue is also up 9% year on year.
The December issue of Good Food magazine also includes more than 120 Christmas ...
05 Nov 2010
Title: The Co-operative Food: 'Good with food'...Client: The Co-operative Food Entrant: McCann Erickson Advertising Author: James Hamilton ...
/poster, radio, sales promotion, TV IN A NUTSHELL This campaign educated shoppers on the brand's quality food ...
for every £1. SUMMARY In 2005, The Co-operative Food brand was at serious risk of implosion:
modern ...