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Is advertising a key Christmas ingredient?

for popular food brands, identifying different uses for the products, based around consumer conversations. Why ... on Christmas spending than it did last year, planning to spend more on food, presents and visiting family ...

Trading Places (10 Dec): This week's people moves in advertising, marketing and media

appointed as Premier Foods' first group marketing director. ( Marketing ) Marketing editor Gareth ...

Kellogg appoints Harrison as permanent marketing director

Harrison has been carrying out the role on an interim basis since Kevin Brennan left the company in July to join Premier Foods. The company said they looked internally and externally for Brennan s replacement before deciding to appoint Harrison. Harrison will report to UK managing director Greg Peterson ...

Tesco clubcard push topples website

The offer was launched in Novembe r, allowing clubcard owners to double the number of points they hold, and spend on non-food items such as iPads. However, shoppers have been slower than expected to redeem their points and take advantage of the offer, and a surge of traffic hit Tesco stores ...

Burger King launches London Dessert Bar

The outlet, called the Dessert Bar, will offer a range of deserts, including mini pancakes, brownies, cakes, muffins and ice-creams. It will not offer any savoury food. The move comes as Burger King ... early to make a decison. Burger King s core fast-food outlets offer a range of deserts including BK ...

NBC Universal revamps iVillage.co.uk

! News, food recipes, gardening advice, health and beauty tips and daily horoscopes. Earlier ...

Trading Places: This week's people moves in advertising, marketing and media

of global chief branding officer. Instead, he will now head up the fast-food chain's European operations ...

I'm a Celebrity... Get Me Out of Here holds mass interest

, The Foods that Make Billions , a documentary on the bottled water industry, was watched by an average of 1 ...

BR Video: M&S should improve sub-brands and cut prices

times per week "mainly for the food" and the non-iron shirts, but he felt M S was missing a trick and should expand into hot food. The video was produced by Vox Pops International on behalf of Brand ...

John Lewis expects brisk Christmas

survey, coming third in the British list after Apple and Google. The retailer's food division ...

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