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American Express signs deals with Guardian, LoveFilm and Spotify

for an interactive digital advertising project aimed at boosting awareness of its involvement in film, music and food.

APCO Worldwide hands Asitava Sen director role for corporate and public affairs practice

He joins from the Nielsen Company where he was the leader of business consulting services and a member of the South Asia executive committee. Sen's key responsibilities will be to grow APCO's food and consumer products practice in India. APCO India MD, Sukanti Ghosh said: 'We are delighted to have ...

Moody Britain 2010: Putting the pieces back together

, they are significantly more likely to agree that they have bought cheaper food over the last 12 months (59% vs. 46 ...

Reality check: August

Awards Euro RSCG London 139 9 Nestle Foods Milkybar - auditions Santo 133 ...

Nicky Forrest, Phipps: Gold medal for 2012 comms

to be the whipping boy of the food industry but has repositioned itself as the consumer champion for decent quality fast food sourced with integrity. Its appointment to help recruit and train volunteers for the London ...

Charles Lewington, Hanover: How to keep a good name

armies of advocates to campaign against the way businesses label food, extract oil, serve burgers or sell ... Big Society does envisage business stepping in. For example, some in Number 10 would like the food ...

Chris Woodcock, Razor College Hill: Help business bounce back

, for instance, the reputation-sensitive housing, automotive, airline and food and drink sectors. They all appear ...

Veteran heathcare PRO Richard Kenyon recruited by PR shop Brazil

, automotive, food and drink, and consumer goods. Brazil s other agency clients have included Honda, DSG ...

Paper Round (24 August) - Which clients are advertising in the national press?

to make the most of what s left of the summer. The supermarket advertises deals on BBQ foods until ...

Don't make a promise you can't keep

. GOING BACK ON THEIR WORD McDonald's In 2006, the fast-food chain unveiled a marketing campaign ... -size portions in favour of introducing heaIthy food, such as salad and fruit bags alongside the chain's staple ... and related illnesses. McDonald's said it would continue to offer a range of healthier food, while the bigger ...

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