23 Dec 2010
| by Sarah Shearman
The Sprout Surprise Whopper, is based on the fast food chain's original sandwich, but contains brussel sprouts and emmental cheese.
Paul Rowland, culinary development manager at Burger King UK said: We believe that taste is king, and as such, we wanted to create a recipe that would challenge ...
06 Dec 2010
| by John Reynolds
The outlet, called the Dessert Bar, will offer a range of deserts, including mini pancakes, brownies, cakes, muffins and ice-creams. It will not offer any savoury food. The move comes as Burger King ...
early to make a decison. Burger King s core fast-food outlets offer a range of deserts including BK ...
02 Dec 2010
| by Ed Owen
that might come under the OFT's scrutiny include supermarkets running FMCG or food promotions, broadband ...
01 Dec 2010
| by John Reynolds
If your food of choice is pizza, then a night out in, say, Bradford or Slough could soon become a ...
, covering everything from the food and design of menus, advertising and CSR to unifying a group of free ...
in the worthiness of their products, how Woods reconciles this with marketing a high-calorie food such as pizza ...
30 Nov 2010
| by Rachel Barnes
s offering, which ranges from pet food and accessories to in-store vets and grooming services.
Pets ...
to be evangelical about us, so we need to convey exactly what we offer, beyond pet food, such as rolling out puppy ...
25 Nov 2010
| by Sarah Shearman
The "Meet our people" campaign by VCCP is part of a long-running effort started in 2006 to dispel misconceptions about working at the fast-food restaurant chain.
It has created in-store and print ads to run across education titles, including TES and The Guardian's Education section, for four weeks. The ads ...
12 Nov 2010
| by Ed Owen
they intended to spend between 100 and 249 on food and drink at home, while another 36% aimed to stay under ...
09 Nov 2010
| by Ed Owen
-brands, moving them from labels to real brands.
"In food, we will establish a clear market position as a ...
of 2010, all areas of the business grew, with general merchandise growing by 6.3%; and food by 2 ...
, more choice and great value. In food, more customers chose to shop with us, recognising our quality ...
09 Nov 2010
| by John Reynolds
Instead, he will now head up the fast-food chain's European operations.
In May, McDonald's appointed Easterbrook , its top executive in the UK and Northern Europe, to the new role of global chief brand officer, in a management shift.
As part of the changes, Jill McDonald, chief marketing officer ...
03 Nov 2010
| by John Reynolds
to the straitened times.
The fast-food chain, which launched a 75 burger two years ago, is now preparing to make ...
of the youngsters chomping on their food in Burger King's Westfield outlet suggests the chain is going all ...
revenues were down 2.3% in the year to June. Arguably, this should be a time when purveyors of fast food ...