channels E4, More4, Gold, Dave, Blighty, Good Food, Home, Really, and Watch. It will also be shown ...
I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a strong disruptive move by elevating Birds Eye out of the sea of frozen food claims and conventions, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ...
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new...into tomorrow's 'Britain's Got Talent' final. At the start of this year, Premier Foods announced ... at the same time cutting costs and disposing of non-core businesses. More recently, the food company ...
stab at making it entertaining. The couple make the meal scenario is well worn in food advertising ...
The majority of people asked were aware that today marks 100-days to the start of the Olympics, however there was some confusion as to what brands are at the forefront of the event. Brands most recognised by the public included fast-food restaurants, soft drink manufacturers and a bank. One shopper ...
misleading to suggest readers could meet all their family s food needs for a week for 50 ...
McDonalds ad plays on the emotional appeal of fast food without being too schmaltzy....'ve always carried a torch for McDonald's, even though it got a super-sized shellacking from food lobbyists ... in which the creative plays out makes the spot work: more human connection, less food porn. This work ... the jump on McDonald's in terms of making tasty food, but McDonald's understands how to connect the brand ...
The campaign, created by Beattie McGuinness Bungay, showcases Cobra as the choice beer to accompany Indian food, while focusing on its heritage and its taste. Supported by cinema and digital ... blogger; and Vandana Verma, a food and lifestyle writer. Previous work for the brand used ...
". Asked seperately what he thought of criticism of the involvement of food companies such as McDonald ...
Indian food and watching cricket or Formula One races. This led us to the brand positioning of "tastes ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters