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McDonald's kicks off Absolute breakfast show sponsorship

The fast food giant will be promoting its breakfast products, including porridge, breakfast wrap, sausage and egg McMuffin and coffees. It plans to promote the quality of its food, including its use of free-range eggs and British pork, through the deal, which was brokered by OMD. As well as sponsor ...

Trend report: Can media help save the high street?

says that retailers reliant on, "high-ticket, non-food, or discretionary purchases," have suffered ... the agency's Argos account, says: "It's undoubtedly a tough time for non-food retailers and a lot of [retail ...

Cadbury Dairy Milk to sponsor Glee on Sky1

, marketing activation director at Kraft Foods, said: "Our sponsorship of Glee is a fantastic opportunity ...

Canderel to sponsor ITV1's Ten Mile Menu

sponsorship controller of ITV Commercial, said: "This show is the perfect platform to align Canderel with food ...

Wine merchants Berry Bros & Rudd to sponsor Dinner Jazz

'Dinner Jazz with Berry Bros Rudd' debuts this evening (17 May). The show will be presented by Sarah Ward and Helen Mayhew, Monday to Friday, from 7pm to 10pm on Jazz FM. As part of the deal, guest experts will join Ward and Mayhew to talk about food-and-wine-matching, and how to order, drink ...

First post-production product placements run on Discovery and Sky1

manager, snacks and treats, Pedigree, said: "As the UK's number one dog food brand, we're always looking ...

Channel 4 and UKTV net first joint sponsor

March) and will cover food programming on Channel 4, More4, UKTV s Good Food channel, 4oD on PC, TV ... for the rest of the year. Scurfield said: "This bespoke package covers the best premium food talent ... , with vital daily presence and frequency on 'Good Food'." Peter Charles, marketing manager at Tropicana ...

Bauer Access extends KFC partnership with 4Music

food chain KFC's programme sponsorship on music channel 4Music.

Premier Foods launches sister site to Great Little Ideas

Premier Foods is further extending its Great Little Ideas (GLI) initiative with the launch of a...is designed by Elvis Communications in conjunction with Premier Foods-owned flour brand McDougalls and bread brand Hovis. Premier Foods will print the web address on McDougalls packaging and promote the site ... of occasions, including everyday meals and afternoon teas. Premier Foods has launched the site in response ...

Product placement to hit UK TV from Feb 2011

will be allowed of tobacco, alcohol, gambling, foods or drinks that are high in fat, salt or sugar, medicines ...

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