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Unilever partners with News Corp and Viacom for digital content

, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

.' Extra-curricular activities: Chair of the global taskforce for the G20 on food security, and president ... , then what's the purpose of life?' Favourite Unilever brand: Conimex - 'superb Indonesian food ...

Brand Manager of the Week: Lucy Green

. What is your favourite pub? The Black Pig in Tunbridge Wells. Lush, locally sourced food, tranquil ...

Helen Edwards: Grand incentive to alter pack mentality

After years promoting bigger pack sizes as offering better value, it appears food and drink...and UK that shows a clear correlation between low socioeconomic status and obesity. The food and drink ... to be holed below the waterline. Whatever good things food marketers might have been doing, their pack ... -vulnerable hardest, even marketers of relatively healthy food and drink brands will find themselves on the back foot ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

When social media turns bad: dealing with negative comments

Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... is key, says Daryl Fielding, vice-president of marketing, Kraft Foods Europe (see below). 'Any brand ... and Alex Brownsell BRAND VIEW Daryl Fielding, vice-president of marketing, Kraft Foods Europe ...

Unilever to mark sustainability efforts through corporate campaign

within its food division now contain less than one-third saturated fat, while renewably energy now ...

Starbucks marketer Ian Cranna on changes at the coffee chain

a food item, he asks the PR entourage listening in whether he is allowed to say this. He ... different sights, different smells and different food.' Favourite brand apart from Starbucks Apple ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

. The Academy s point is half-valid: it feels odd for fast food and fizzy drinks to be sponsor ing the Olympics ...

L'Oréal hires former BK marketer Power

Power left Burger King in January 2011 after four years with the fast-food chain. She was among several senior marketers to leave at the time. In her new role at the cosmetics and beauty company, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.