28 May 2012
| by Loulla-Mae Eleftheriou-Smith
, Nexxus haircare, and Bertolli frozen food.
Deodorant brand Sure recently became the global sponsor ...
10 May 2012
| by Rachel Barnes
.'
Extra-curricular activities: Chair of the global taskforce for the G20 on food security, and president ...
, then what's the purpose of life?'
Favourite Unilever brand: Conimex - 'superb Indonesian food ...
02 May 2012
.
What is your favourite pub?
The Black Pig in Tunbridge Wells. Lush, locally sourced food, tranquil ...
02 May 2012
| by Helen Edwards, PPA, Business columnist of the year
After years promoting bigger pack sizes as offering better value, it appears food and drink...and UK that shows a clear correlation between low socioeconomic status and obesity.
The food and drink ...
to be holed below the waterline.
Whatever good things food marketers might have been doing, their pack ...
-vulnerable hardest, even marketers of relatively healthy food and drink brands will find themselves on the back foot ...
01 May 2012
| by Kim Benjamin
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
26 Apr 2012
| by David Benady
Foods Europe
Twitter feed: Reaction to Mars' Euro 2012 ad
However, it has also allowed instant ...
is key, says Daryl Fielding, vice-president of marketing, Kraft Foods Europe (see below).
'Any brand ...
and Alex Brownsell
BRAND VIEW
Daryl Fielding, vice-president of marketing, Kraft Foods Europe ...
25 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
within its food division now contain less than one-third saturated fat, while renewably energy now ...
19 Apr 2012
| by Gemma Charles
a food item, he asks the PR entourage listening in whether he is allowed to say this.
He ...
different sights, different smells and different food.'
Favourite brand apart from Starbucks Apple ...
17 Apr 2012
| by Noelle McElhatton
. The Academy s point is half-valid: it feels odd for fast food and fizzy drinks to be sponsor ing the Olympics ...
17 Apr 2012
| by John Reynolds
Power left Burger King in January 2011 after four years with the fast-food chain. She was among several senior marketers to leave at the time.
In her new role at the cosmetics and beauty company, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ...