to remove filtersHigh street retailers Insider's Guide: Who's who in the retail PR wars
14 Nov 2008
Lancaster, Head of external affairs for Primark's parent company Associated British Foods (ABF). Primark ...
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The Week
10 Apr 2009
Defra (The Department for Environment, Food and Rural Affairs) has hired Andrew Whyte as comms director. He joins from Arts Council England. Hammerson, the real estate firm, has appointed Fishburn Hedges' co-head of financial practice Morgan Bone as director of corporate comms. The Lawn Tennis ...
KFC bid to clean up image after high-profile attacks
20 Jun 2008 | by Clare O'Connor
Fast-food firm seeks consultancy to counter celebrity-led animal charity campaign....Fast-food behemoth KFC is embarking on a fresh comms strategy to head off a growing number of attacks on its reputation. KFC is seeking specialist PR support to fight damaging allegations from ... the association of fast food with obesity was a factor in KFC's decision. 'KFC is not at the forefront of obesity ...
Launch Group boosts Tesco range
18 Jan 2008 | by Clare O'Connor
Launch Group has been hired on a three-month initial brief this month as Tesco looks to reinvigorate its health-food line. The retailer has introduced a new brand, 'Light Choices', in an effort ... the new Light Choices food range and the overhauled Healthy Living range to the media in early 2008 ...
Letter - Protection, as well as promotion, is key
20 Jul 2007
food supply chain and of those businesses deemed to be the mightiest in it.
How has Tesco got away with it for so long?
25 Nov 2005 | by Kate Nicholas, kate.nicholas@haynet.com
connection - and, of course, food and wine. Let's face it - Tesco is taking over our lives. Even ...
Matalan calls in fashion experts to fight slump
16 Sep 2005 | by Alex Black
handsomely to roll out a non-food store network on such a footprint. Stephanie Churchill managing director ...
Pret ups stakes in high-street battle
02 Sep 2005 | by Alex Black
in consumer tastes towards healthy food, a move which pulled the firm back into the black in 2004. ...
News Analysis: Retailers mustn't cut back comms
15 Jul 2005 | by Teresa Wickham
director has a critical role to play. While high-profile incidents such as food scares make the headlines ...
Cow to refresh Burger King in UK
15 Jul 2005 | by Tom Williams
Burger King has, fittingly, hired Cow PR as its first retained UK consumer agency as the fast-food giant moves to rebuild its brand in the country. Burger King UK and Europe consumer and brand manager Lesly Hughes said Cow was preparing a 'proactive UK consumer brand-building campaign' around Burger King ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
