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Brand Manager of the Week: Andy Irving

and free food on quiz night. What's your favourite holiday destination? Anywhere with white beaches ...

Richmond brand to air nude farmer ad

Kerry Foods-owned Richmond, best known for its sausages, is introducing the strapline "As nature..., meats, at Kerry Foods, the maker of Richmond Sausages, claims the new product is "game ... and stands, which will offer shoppers the chance to try the cooked ham. Kerry Foods launched its Richmond brand into the cooked ham category in the UK in May. The Irish food manufacturer claims the product ...

Unilever partners with News Corp and Viacom for digital content

, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ...

Think BR: The search for white space

strongly of late? A demand for more real and healthy food in a world that is ever more detached from nature? Sure, oatmeal is a kind of super food with its smart, slow burn sugars. But beneath that there is the drive towards simple, plain food, infused with memories of maternal love - warm comfort in a ...

Thai company set for Birds Eye bid

A Thai food company is gearing up for a £2.5bn acquisition of Birds Eye, the maker of Birds Eye...The proposed acquisition by Bangkok-based Charoen Pokphand Foods will mean that Birds Eye ... of Weetabix by China's Bright Food for 1.2bn. It was disclosed last year that private equity firm Permira ... ,500. Birds Eye said it didn't comment on speculation. It is thought that Charoen Pokphand Foods believes ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

marketing director, Kerry Foods Consumers and shareholders will not judge brands and brand owners ...

T-Mobile launches Jubilee ad with Harry Hill and David Dickinson

of other brands, including the Co-op and a number of food brands have undertaken activity linked ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

River wins brief to publish Co-op event magazine

, including food, farms, electrical, pharmacy, banking, legal services and funeral care, to provide ... and The Southern Co-operative Annual Review. River also publishes the Co-operative Food magazine, which ...

Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial

Premier Foods is to launch Angel Delight ice-cream mix in major retailers, following a trial launch...Last August, Marketing revealed the food giant had turned to Facebook to exclusively launch ... and suggest recipe ideas. According to Premier Foods, Angel Delight's Facebook page received 49,000 "likes ... as the original flavour Vanilla. Lisa Keogh, senior brand manager at Premier Foods, said the product had ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.