PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
10 Feb 2012 | by John Reynolds
it was to re-invest up to $400m ( 252m) in brand-building initiatives. Premier Foods has also made a similar ...
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Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
with three children. Hobbies: Food, wine, film. Favourite car: Audi R8 V10. 'I borrowed one for a week ...
Trading Places: this week's people moves
10 Feb 2012 | by Daniel Farey-Jones
) Troubled food company Premier Foods is parting company with group marketing director Jon Goldstone , who ...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards...Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes as an expos of "how junk food manufacturers bombard kids online in order to push their unhealthy products ... of Ofcom rules to protect children from junk food advertising, and called for consistent regulations across ...
Best of the blogs
09 Feb 2012
was just ordering some food here in Beijing and had a thought because, a long time ago, I had the good ...
Pitch Update
09 Feb 2012
Agency Assessments, in two weeks' time. The fast-food company, which last year appointed CHI Partners ...
Oasis to sponsor ITV2's Celebrity Juice
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
the brand's association with food while showcasing the unique Oasis personality to our target audience ...
Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign
08 Feb 2012 | by John Reynolds
countries, including Germany. Bruce Newman, marketing manager cheese dairy at Kraft Foods, said: "The ...
Sector Insight: Vitamins and supplements
08 Feb 2012 | by Jane Bainbridge
-running the day-to-day business of Vitabiotics he sits on the council of the Health Food Manufacturers Association ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
Middleton in April 2011. 5. Food storage: Tupperware Though not a royal warrant holder, Tupperware ...
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