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Think BR: BrandZ shows why technology matters

All too often marketing is about segmentation, dividing up men and women by age, education, location or by behavior. We all do the same with product and service sectors. Trends that affect retail are usually regarded as distinct from those that impact on fast food suppliers. It s an approach ...

Guardian News & Media racks up nominations for AOP's 2012 Awards

Four Two Performances - Haymarket Media BBC Good Food iPad Edition - Immediate Media Emerald ... Insight, Appsolutely - Good Food iPad App - Immediate Media AdPACE - Premium Audience Content ...

Trading places: this week's people moves

, who left in January ( PR Week ) Kraft Foods has called in Jo Bradley , former Fishburn Hedges ...

Think BR: How can brands harness the power of NFC?

management app at theme parks, an app that syncs the users dietary requirements with food products in store ...

Trading places: this week's people moves

McDonald s chief executive Jim Skinner is retiring from the fast-food chain after seven years ...

Trading Places: this week's people moves

) Troubled food company Premier Foods is parting company with group marketing director Jon Goldstone , who ...

Trading places: this week's people moves

director Douglas Lamont . ( Marketing ) Pizza and biscuit-maker Northern Foods has appointed its ...

Trading places: this week's people moves

's has suffered another blow to its marketing operations after Morrisons poached head of non-food ...

I'm a Celebrity scores 10.2 million as Freddie Starr departs

unusual things in order to win proper food for their teams, and last night Starr and Wright were pitted ...

Trading places: this week's people moves

, an organic food catering company. (Campaign) WCRS has promoted the senior creatives Billy Faithfull ... ) Marketing Aunt Bessie's, the frozen food specialist famed for its ready-to-bake Yorkshire Puddings ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.