to remove filtersWispa 'time well misspent' by Fallon
21 May 2012
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize
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Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
channels E4, More4, Gold, Dave, Blighty, Good Food, Home, Really, and Watch. It will also be shown ...
Hovis launches British Farmers Loaf with £3.5m marketing push
11 May 2012 | by Sarah Shearman
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new...into tomorrow's 'Britain's Got Talent' final. At the start of this year, Premier Foods announced ... at the same time cutting costs and disposing of non-core businesses. More recently, the food company ...
Cobra 'Cobra train' by BMB
29 Feb 2012
including DJs and a food writer discussing the culture. It was written and art directed by Julia Martens ... , a food journalist and a pair of young musicians. ...
Mr Kipling 'grandma's tin' by 101
29 Feb 2012
Premier Foods has released its new Mr Kipling TV ad this week as part of a campaign to reposition..., the managing director of Premier Foods, said: "The repositioning of Mr Kipling represents a major commitment for Premier Foods. The TV ad is the start of a new marketing campaign for the brand in 2012." The ad ...
Clover Lighter 'life lovers' by Grey London
28 Oct 2011
The ad was filmed during a live performance at a food festival. It will air on TV and in cinemas, and will be supported by outdoor and experiential work, with a custom-designed "Yes You Can" van travelling around the country. Visitors to the Clover Lighter fan page on Facebook can meet the members of the choir ...
My YouTube ad of the week: David Prideaux, Publicis Chemistry
19 Oct 2011
foundation for sustainable food. Wish I'd thought of This, when we were working late on a pitch a ...
My YouTube ad of the week: Sue Unerman, MediaCom
02 Jun 2011
channel for hangovers and junk food than YouTube? Where, of course, creatively you have to be playful ...
Wrigleys 'everyone' by AMV BBDO
02 Mar 2011
The ad once again features the brand s food characters as well as a young man going about his day followed round by the food characters. When he chews the gum, the characters fly out of his office window. The multimedia campaign, created by AMV BBDO, runs across TV, outdoor, digital display ...
Wrigley brings back 'Food Creatures'
01 Mar 2011 | by John Reynolds
new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
