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Facebook cost per click drops in UK

accounting for the best click-through rates was food and drink. Simon Mansell, chief executive of TBG ...

PPA 2011: The recipe for BBC Good Food's iPad app

BBC Good Food's iPad app is already profitable, but what would really take sales to the next level...Good Food magazine readers 95% of the latter did not have an iPad. But there were some people "who ...

My Media Week: Suranga Chandratillake

rare escape at 5:30pm and head home for Japanese food with my wife and friends, and probably a reading ...

The Big Digital Debate: How to create value from digital

in Richmond Porkinsons and Mattesons Kerry Foods followed before 2006 when Power joined Burger King ...

The Big Digital Debate: The Panel

. A role as marketing manager at Mattesons Kerry Foods followed before Power joined Burger King ...

American Express signs deals with Guardian, LoveFilm and Spotify

for an interactive digital advertising project aimed at boosting awareness of its involvement in film, music and food.

Advertisers keen to mine potential of Facebook Places

marketing opportunities, especially for high street food and lifestyle brands. John Paul Edwards ...

IPC creates digital programme director role

IPC publishes websites for brands such as Marie Claire, NME, Nuts and Wallpaper. It also produces standalone websites for its consumers, such as www.goodtoknow.co.uk , which is aimed at IPC s female readership, and offers health, food and relationships content. Whitaker, who was formerly head ...

Channel 4 seeks income from beauty and style portal

The new website is the third in Channel 4 s portfolio of lifestyle sites, after 4Food and 4Homes. The website, channel4.com/4beauty, provides content aimed at getting women to celebrate their bodies and feel ... relaunches of 4Food and 4Homes later this year. ...

Publicis London launches iHobo app to raise homeless awareness

iPhone users get to make decisions impacting the virtual homeless person s life, such as offering food, money or emotional support, and alerts are sent to notify the user when the iHobo needs help. The app, made by Publicis London for the homeless charity Depaul UK, makes the point that homeless people ...

 

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