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Asda plots online boost for George clothing brand

strategy and expanding Asda Direct, its site for non-food items, including George. It appointed LBi ...

Facebook cost per click drops in UK

accounting for the best click-through rates was food and drink. Simon Mansell, chief executive of TBG ...

Blue Dragon rolls out Chinese New Year Aurasma campaign

Blue Dragon, the Oriental food brand, is launching an augmented reality campaign using Aurasma

Sir Stuart Rose: I'm going mobile

in terms of going multi-channel? The food retailers have grasped it. Tesco has grasped it. Marks ... can't afford not to be there. It's a bit like the online food-delivery business. Consumers want food delivered. Ocado has been battling to do that for years, but that's what consumers want. So it ...

Masterclass: Branded content

items on the retailer's environmental initiative Plan A alongside makeover features, advice on food ...

Technology creates a whole new ball game for sports marketing

. Fans can use their smartphones to order food, watch goals (see box, below right) and, now, even to get ... on the back of seats that allow spectators to order food. While bandwidth restrictions are still impeding ...

Brands pledge to avoid promoting unhealthy products to kids online

Food and drink brands, including Coca-Cola and Mars, have promised to change their websites...extends to more than 80% of European food marketing spend. Other advertisers signed up to the pledge group include Burger King, Danone, Ferrero, General Mills, Kraft Food, Kellogg's, Nestl , PepsiCo ... advertising for foods that do not meet "better for you" criteria in children s programmes, and 29% less ...

Kraft seeks agency for Toblerone work

Kraft Foods is in talks with its roster agencies regarding the digital advertising duties for its...challenges. Agencies on the US food giant's roster with digital capabilities include Work Club, Proximity ...

Can LBi bring cohesion to its blending promise?

everything from food shopping and home expenses to travel and entertainment. Sony Ericsson Reality remade ...

Anti-poverty campaigners launch George Osborne satire

) and runs until Christmas. The series comes ahead of next year's vote on regulation of food speculation by banks in the European Union as speculation on food prices drives food costs higher and creates poverty ... year's vote on regulation of food speculation by banks in the European Union as speculation on food ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.