Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
Tap contactless payment scheme last June, at food outlets including Pret A Manger, Eat, McDonald ...
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ...
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...
Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum
10 May 2012
marketing director, Kerry Foods Consumers and shareholders will not judge brands and brand owners ...
Google showcases professional YouTube content
09 May 2012 | by Sarah Shearman
It is rolling out digital ads this week, followed by outdoor ads next Monday (14 May), to showcase the range of partners it has, as it seeks to convince consumers that it is a destination for premium content. The ads, created by Adam and Eve, feature images from shows including 'Top Gear', 'Skins', 'Sorted Food ...
Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial
30 Apr 2012 | by Sarah Shearman
Premier Foods is to launch Angel Delight ice-cream mix in major retailers, following a trial launch...Last August, Marketing revealed the food giant had turned to Facebook to exclusively launch ... and suggest recipe ideas. According to Premier Foods, Angel Delight's Facebook page received 49,000 "likes ... as the original flavour Vanilla. Lisa Keogh, senior brand manager at Premier Foods, said the product had ...
Lurpak and Last.Fm launch music selector for cooks
30 Apr 2012 | by Sarah Shearman
at Lurpak, said: "More and more people are passionate about food and cooking. In a modern kitchen people ... long partnership with The Observer Food Monthly, in a deal brokered by Carat. Follow Sarah ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
management app at theme parks, an app that syncs the users dietary requirements with food products in store ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
