Oasis to sponsor ITV2's Celebrity Juice
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
the brand's association with food while showcasing the unique Oasis personality to our target audience ...
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Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards...Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes as an expos of "how junk food manufacturers bombard kids online in order to push their unhealthy products ... of Ofcom rules to protect children from junk food advertising, and called for consistent regulations across ...
M&S launches first Samsung TV app
02 Feb 2012 | by Matthew Chapman
Product ranges at M S will be showcased via the app through tips on high-street trends, lifestyle, food, fashion and technology. A Samsung spokesman said the app was not transactional, but added that this was something that might feature in the future, "as Smart TVs continue to advance in technology and more people ...
Morrisons' rollout of Kiddicare to be decided by social media vote
26 Jan 2012 | by Matthew Chapman
-channel director, and will also hold the role of marketing director, online non-food, at Morrisons. Kiddicare ...
Careers: The business of one
20 Jan 2012 | by David Benady
people I work with if they know anyone.' Eyles worked at McCain Foods for eight years before joining ...
Asda plots online boost for George clothing brand
19 Jan 2012 | by Sarah Shearman
strategy and expanding Asda Direct, its site for non-food items, including George. It appointed LBi ...
Facebook cost per click drops in UK
16 Jan 2012 | by Daniel Farey-Jones
accounting for the best click-through rates was food and drink. Simon Mansell, chief executive of TBG ...
Blue Dragon rolls out Chinese New Year Aurasma campaign
13 Jan 2012 | by Sarah Shearman
Blue Dragon, the Oriental food brand, is launching an augmented reality campaign using Aurasma
Sir Stuart Rose: I'm going mobile
23 Dec 2011 | by Andrew McCormick
in terms of going multi-channel? The food retailers have grasped it. Tesco has grasped it. Marks ... can't afford not to be there. It's a bit like the online food-delivery business. Consumers want food delivered. Ocado has been battling to do that for years, but that's what consumers want. So it ...
Masterclass: Branded content
23 Dec 2011 | by Trevor Clawson
items on the retailer's environmental initiative Plan A alongside makeover features, advice on food ...
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