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Flack's Week: 17 February

care about the food they are serving and will give you the best tips. What's the damage? Lunch ...

What's in store for 2012?

guilty pleasures, such as confectionery, alcohol and fast food, as we turn to comfort eating ... -essential items in the shopping basket - so areas such as organic food might be under threat,' he says. IN A ...

Year in review: 2011 Money and morals

organiser Fashion Rocks. - Fast-food giant Burger King hunts for a PR agency after parting ways with six ...

TEXT 100

awareness of its digital work. Clients including The Food Network, MTV, The Weather Channel, Shazam ...

Marketing to children - Kids Brand Index 2011

food and drink products, negotiating these regulations is a minefield in itself before even beginning ... on these pages that there are some important differences in the way children perceive brands. For tweens, food ... brands, we were able to capture their views. Brands were divided into 12 categories: clothing; food ...

BSkyB wi-fi provider The Cloud calls in Harvard to support expansion plans

its wi-fi in all its restaurants and has an app that allows customers to browse menus and order food. ...

Marketing, PR and digital: brands bring it all together

by their purpose, as well as the company they keep. INNOCENT - BREAKING THE RULES There are FMCG food ... of Innocent's DNA.' Innocent's venture into food in 2008, when it launched its Veg Pot line, was a product ...

Chris Norton, Blue Rubicon: How to build trust online

. If I go into a fast-food restaurant and get poor service, I can tell my friends on Facebook before I ...

Hit or miss? McDonald's acts to limit damage of bogus Twitter post

Twitter trouble McDonald's was forced into damage limitation mode last week by a hoax picture suggesting the fast-food chain would be charging African-American customers an extra $1.50. An image posted on Twitter purported to show a sign, complete with McDonald's logo, which said the measure ...

Q3: How do you identify the most relevant influencers for your campaign?

. In certain sectors where there are active online communities such as food and drink, then our account teams ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.