Costa Coffee rolls out customer loyalty card
02 Mar 2010 | by Joe Thomas
consumers to collect and redeem points on all its food, drink and other merchandise. The scheme replaces ...
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Roster agencies on alert as Philadelphia calls DM pitch
11 Mar 2010 | by Matt Williams
LONDON - Kraft Foods is looking for an agency to handle the direct marketing account for its...The global food manufacturer has approached its roster agencies with a view to holding a pitch. Kraft is understood to be keen to increase its CRM spend on Philadelphia, having not invested much ... -minute shows, which aired daily on UKTV's Good Food channel. ...
Dare and EHS 4D win Nestlé drinks business
18 Feb 2010 | by Matt Williams
up the marketing activity on their coffee brands. Last week, Kraft Foods released a high ...
Cadbury becomes first brand to sign up to new Yahoo! and Nectar service
12 Feb 2010 | by Sara Kimberley
by brand owners including Kraft Foods and Nestl . However, Cadbury is the first brand to launch a ...
Gatorade attempts to trump Powerade with biggest on-pack promotion
11 Feb 2010 | by Joe Thomas
will be responsible for the POS, pack design for the entire promotion which will run across retail, food, convenience ...
Organix appoints TMW as lead strategic and digital agency
09 Feb 2010 | by Joe Thomas
LONDON - Organix, the baby food company, has appointed Tullo Marshall Warren (TMW) as its lead...in the UK, is not as dominant in the wet foods category. Its Organix Goodies snack range is the country's number one-selling baby snack, with sales rising 23% in 2009 to 16.6m. In wet foods, however, the Baby ... Baby. Recently, there has been controversy surrounding baby and toddler foods, with the BBC Panorama ...
Asda overhauls online magazine
09 Feb 2010 | by Joe Thomas
and voting on categories including clothing, and also reader ratings on items such as food recipes ... , Real Food, in March. The 60-page, handbag-sized title will have a circulation of 1.25 million. Real Food will be supported by a website at www.tesco.com/food , which will carry all Tesco's food ...
Foursquare seals first national brand tie-ups
09 Feb 2010 | by Andrew McCormick
small-scale London businesses, such as Hummus Brothers fast-food restaurants and Dose Espresso, have ...
Kraft coffee brand develops first social media strategy
05 Feb 2010 | by Sara Kimberley
LONDON - Kraft Foods is ramping up its digital strategy for its coffee brand Mellow Bird...The food giant's first social networking campaign for the brand will launch on Facebook and will build on its Born to be mild' strapline created last year. The social networking campaign is part of a wider marketing activity that will also include TV and will be an extension of last year ...
TBWA\Manchester wins £53m Co-op
21 Jan 2010 | by Joe Thomas
The agency, which has handled creative for the Co-op's food business since 2008, will now oversee the creative account across the group but outside of financial services. A Co-op spokesman said: "In essence, it ensures all creative ideas come from the same house." In the 12 months from November 2008 to Oct 2009 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
