01 May 2012
| by Kim Benjamin
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
08 Mar 2012
New Covent Garden Food Co has come under fire after no one won its 'win a farm' competition....marketing.
At least the New Covent Garden Food Co was able to find out what customers really thought ...
26 Jan 2012
| by Sara Kimberley
Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account...., with the aim of changing consumer perception of frozen foods. It will also work across shopper marketing ...
24 Jan 2012
| by Simon S Kershaw
are not appropriate food for anyone who spends their lives flopped in front of a computer screen. But they re fine ...
17 Nov 2011
| by Sara Kimberley
The frozen-food company, which is running a review through the intermediary Creativebrief, is looking for a below-the-line agency to work alongside its ad agency, Abbott Mead Vickers BBDO, and media agency Carat.
The appointed agency will be expected to work across direct marketing, digital ...
25 Oct 2011
| by John Reynolds
Premier Foods is overhauling its 'Great Little Ideas' marketing campaign to increase support...recipe ideas using products across the range of Premier Foods brands, will look to drive better ...
15 Sep 2011
| by Simon S Kershaw
thought that rubbish food commercials would ever be one of them? ...
29 Jun 2011
| by Daniel Farey-Jones
owner Nutricia, the Food Standards Agency, and an independent expert who it paid to consider the claims ...
compared to other foods".
Secondly, it concluded that the presentation of the ad exaggerated the benefit ...
prohibited it from comparing the nutritional properties of the product with any food or drink other than milk ...
17 May 2011
| by Nicola Clark
business grappled with rising food prices, which have placed significant pressure on the UK market ...
. Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ...
on the group's positioning as a convenient option for regular food shopping, as emphasised by its recent 'Great ...
25 Apr 2011
| by Ed Owen
to our portfolio of clients, and in particular in the fast food category.
"We knew we could bring a ...