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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Data marketers should stick to subjects consumers care about

30 Mar 2012 | by John V Willshere

rounded things (plastics, resins, metals... even food). Any company that makes a physical product needs ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

business grappled with rising food prices, which have placed significant pressure on the UK market ... . Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental ... on the group's positioning as a convenient option for regular food shopping, as emphasised by its recent 'Great ...

Moody Britain 2010: Putting the pieces back together

29 Sep 2010 | by Pulse @ McCann London

, they are significantly more likely to agree that they have bought cheaper food over the last 12 months (59% vs. 46 ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

Publicis London launches iHobo app to raise homeless awareness

10 May 2010 | by Anne Cassidy

iPhone users get to make decisions impacting the virtual homeless person s life, such as offering food, money or emotional support, and alerts are sent to notify the user when the iHobo needs help. The app, made by Publicis London for the homeless charity Depaul UK, makes the point that homeless people ...

And in the real world...JJB Sports, Sports Direct, National Express, Google, BBC, London 2012, Morrisons

11 Sep 2009 | by Noel Bussey

of lower sales growth on the back of more moderate rises in food prices, as it lifted profits and raised ...

Yahoo! to launch FMCG ad tool with Nectar card data

11 Aug 2009 | by Fiona Ramsay

available in the US since 2003. The US version has been used by brand owners including Kraft Foods ...

Unopened direct mail rates fall in 2008

01 Oct 2008 | by Robert McLuhan

.1 7.69 75 21 Food 0.08 2.89 87.5 22 Supermarkets 0.07 0.18 7.69 23 Computers 0 ... Motors 0.42 1.45 15 Clothing and accessories 0.37 5 16 Food 0.37 2.35 17 Gardening ... and toiletries 0.46 1.16 18 Clothing and accessories 0.15 0.38 19 Food 0.15 0.18 20 Household ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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