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Live & Breathe nets Birds Eye DM task

26 Jan 2012 | by Sara Kimberley

Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account...., with the aim of changing consumer perception of frozen foods. It will also work across shopper marketing ...

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

24 Jan 2012 | by Simon S Kershaw

are not appropriate food for anyone who spends their lives flopped in front of a computer screen. But they re fine ...

Agencies line up for Birds Eye account

17 Nov 2011 | by Sara Kimberley

The frozen-food company, which is running a review through the intermediary Creativebrief, is looking for a below-the-line agency to work alongside its ad agency, Abbott Mead Vickers BBDO, and media agency Carat. The appointed agency will be expected to work across direct marketing, digital ...

DMA agrees new green targets with Defra

01 Nov 2011 | by Daniel Farey-Jones

of progress. The new voluntary agreement with the Department for the Enviroment, Food and Rural Affairs ... their letterbox" and "also throws down the gauntlet to those companies hand-delivering brochures and fast-food ...

Premier Foods shifts focus of 'Great Little Ideas' campaign

25 Oct 2011 | by John Reynolds

Premier Foods is overhauling its 'Great Little Ideas' marketing campaign to increase support...recipe ideas using products across the range of Premier Foods brands, will look to drive better ...

Waitrose unveils first loyalty card in strategic shift

25 Oct 2011 | by Gemma Charles

the scheme was a way to say thank you to customers, as well as understand more about the food they love ...

CREATIVE STRATEGY: The Venky's ad? An amateurish punt, Brian

15 Sep 2011 | by Simon S Kershaw

thought that rubbish food commercials would ever be one of them? ...

Tesco revamps Direct to create 'Amazon-style' offering

16 Aug 2011 | by Rachel Barnes

of consumers with similar profiles. According to Tesco, it is expanding its non-food range 'by thousands ... .' Tesco's long-term ambition is to be as big in non-food as it is in food. Tesco.com has annual sales ...

Cow & Gate ads ruled misleading after two-year investigation

29 Jun 2011 | by Daniel Farey-Jones

owner Nutricia, the Food Standards Agency, and an independent expert who it paid to consider the claims ... compared to other foods". Secondly, it concluded that the presentation of the ad exaggerated the benefit ... prohibited it from comparing the nutritional properties of the product with any food or drink other than milk ...

Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging

08 Jun 2011 | by Ryan Newey, Co-founder, Fold7

. However, the US is not necessarily the country we look to when considering food choices, especially ... 's just me, or maybe it's an English thing. My mum always told me not to play with my food, and mums know ...

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