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Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

09 Feb 2012 | by Gemma Charles

The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards...Gingerbread House: How Companies Are Marketing Junk Food to Children Online', which the CFC describes as an expos of "how junk food manufacturers bombard kids online in order to push their unhealthy products ... of Ofcom rules to protect children from junk food advertising, and called for consistent regulations across ...

Food & drink: Cheddar record bid has intense result

26 Jan 2012 | by John Owens

, with the gigantic piece of food art to be displayed at the Foodies Festival in Battersea. Chef Paul Merrett also ...

Lurpak and Observer Food Monthly magazine in year-long deal

20 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

The Observer Food Monthly magazine has agreed a year-long media partnership with Arla butter brand...The joint venture, developed by Carat, will launch with a Lurpak cover-wrap of the Observer Food ... -branded seasonal wall planner, highlighting "key food dates" and "seasonal ingredients" throughout the year ... brand manager at Lurpak, said: "As food titles go, the Observer Food Monthly is a natural partner ...

Burger King hires Cake and Cohn & Wolfe to enhance food credentials

12 Jan 2012 | by Sara Luker

Fast-food giant Burger King has made a dual agency appointment as it aims to become known for 'the...with driving the brand s quality food positioning in the UK, as well as running a full-service press office ...

M&S Christmas sales boosted by food and discounting

10 Jan 2012 | by Matthew Chapman

Marks & Spencer has recorded a slight fourth quarter sales increase on the back of growing food....5% during the 13 weeks to 31 December 2011. A healthy jump in food sales of 3% was offset by a 1 ... of the next-day delivery deadline and the launch of a Christmas Food to Order service, which contributed to a 12% increase in orders. Marc Bolland, chief executive at M S, said: "Our food business performed ...

Think BR: Food to go - the death of the sandwich?

23 Dec 2011 | by Chris Molloy and Mel Jackson

With diet trends pushing sandwich retailers to generate more innovative, interesting food for out...as usual, how can retailers differentiate their food to go (FTG) offer beyond the traditional ... demonstration of consumers involvement and confidence in trying - and even creating - more adventurous food ... the retailer's food proposition. For example, Brand Potential draws on the expertise of our panel of food ...

Organic food brand Plum Baby calls in Finn PR after being dumped by Bondy

20 Dec 2011 | by Sara Luker

Organic baby food brand Plum Baby has concluded its search for a PR agency after Bondy Consulting...share of the baby food industry. The company was launched in 2006 by Susie Willis, a former chef ... , corporate and trade PR for the food manufacturer for three and a half years, decided to resign the account ... s stable of baby food products and will include digital, traditional media relations, SEO and social media ...

Campaigns: Food & Drink - Ryvita is revitalised by ice-cool approach

16 Dec 2011

high quality food manufacturer. Strategy and plan Wild Card chose top chef Valentine Warner and food and drink broadcaster Nigel Barden to co-host an exclusive canape and wine event at Terroirs ...

Food & Drink: Ryvita is revitalised by ice-cool approach

15 Dec 2011

can be served as a snack To enhance Ryvita's profile as a high quality food manufacturer. Strategy and plan Wild Card chose top chef Valentine Warner and food and drink broadcaster Nigel ...

Food & Drink: Carlsberg calls for a fresh approach

08 Dec 2011

Salt Communications was hired earlier this year to develop a consumer PR campaign to complement Carlsberg's latest marketing drive - That Calls for a Carlsberg.

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