to remove filtersNew business leagues (30 March 2012)
29 Mar 2012
in second place in the creative league, while JWT climbs to third with its capture of Premier Foods.
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Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year
Co-op calls £50m agency roster review
19 Jan 2012 | by Anne Cassidy
, appointed TBWA\Manchester, the incumbent on its food business, as the lead advertising agency across ... in the North-West. The Co-op s other interests, aside from food retailing, include financial services, funeral ...
A power that can be felt
30 Nov 2011 | by Keith Glasspoole
with food clients has shown unsurprisingly that the level of engagement with shots of the product is a key predictor of effectiveness. An ad for a new food product, known to have underperformed in-market, was seen to have peaks in engagement, but not when the food was shown. An ad for a new alcoholic beverage ...
What did adland learn on its school trip to California?
24 Nov 2011 | by Jason Goodman
introduced us to its cloud-based enterprise software. Lunchtime unfortunately passed without food, and left ...
Back to basics
10 Nov 2011 | by Sheree Hellier, Institute of Direct and Digital Marketing
children (all useful stuff when you have to sell a double-page ad in between the travel and food sections ...
The History of Advertising 25 - The Oxo family
27 Oct 2011 | by John Tylee
Foods. - After Katie was dropped, Oxo recruited Dennis Waterman - once of The Sweeney, now of New ...
The grad raising advertising's profile on campus
29 Sep 2011
food and drink for whoever works on the account. How is the society funded? I started with a ...
Government rejects calls for ban on junk-food advertising
22 Sep 2011 | by Our Parliamentary correspondent
The Government has dismissed calls to tighten the rules over food ads only a week after news...by peers to ban "junk-food" ads during programmes aimed at adults that are watched by many children ... realistic view of the range of programmes that children watch". At present, ads for foods high in fat, sugar ... in place in relation to the advertising of high fat, sugar, salt foods to children." Ministers said ...
Richard Alford: Industry idioms that need to be given the Room 101 treatment
15 Sep 2011 | by Richard Alford
like going to a restaurant and ordering "some food that is really edible". A powerful insight ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
