14 Mar 2012
| by John Reynolds
The online game was devised by creative consultancy Tayburn and attracted the attention of the Advertising Standards Authority (ASA) after a complaint by Sustain, the Alliance for Better Food and Farming.
The game on the website, www.chewits.co.uk, directed an animated dinosaur called Chewie to locate all nine ...
12 Mar 2012
| by Anne Cassidy
Kraft Foods has appointed Mother to handle the advertising account for its organic chocolate brand..., Kraft Foods Europe, added: "Mother is an agency whose work we have long admired and we are delighted ...
08 Mar 2012
declining brands in mature food markets and helped them start growing again for Kraft. We've already ...
client: Verizon
Key current clients: Verizon, JP Morgan Chase Co, Kraft Foods, Marriott ...
05 Mar 2012
| by Suzanne Bidlake
.
Asad Rehman, Director Global Media, Foods, Unilever: Marshall McLuhan said every mass media ...
02 Mar 2012
| by Maisie McCabe
) and food and beverage (third).
The research, conducted by Havas Media and its UK agency MPG Media ...
23 Feb 2012
| by Anne Cassidy
Merchant Gourmet, the speciality food company, is on the hunt for an ad agency....The company has been in contact with agencies inviting them to pitch for its advertising account.
Merchant Gourmet, which has a range of foods including Sun Dried Tomatoes, Camargue Red Rice and Porcini Mushrooms, has not previously engaged in mainstream advertising.
In 2006, the brand introduced packaging ...
23 Feb 2012
| by Anne Cassidy
officer launched Droga5 in 2006. Its clients include Prudential, Puma, Kraft Foods, Hennessy, Amstel Light ...
23 Feb 2012
| by Anne Cassidy
The group has also appointed Kitcatt Nohr Digitas to its direct account.
Saatchi Saatchi won the business after a pitch process, which kicked off late last year.
The new brand is a result of Virgin s deal with the Israeli food and water giant Strauss Group last year.
The Virgin-Strauss Water venture ...
23 Feb 2012
| by Anne Cassidy
Mission Foods, the US manufacturer of Mexican products, is reviewing its UK advertising account....The brand, which has worked with the integrated agency Brass for the past six years, has contacted agencies directly to ask them to pitch for the business.
Mission Foods Europe s head of new product ...
Mexican Food Made Simple last year. The sponsorship included seven idents shot on location in Mexico ...
23 Feb 2012
| by Katherine Levy and Alasdair Reid
to 91,284) and BBC Good Food (up 6.2% period on period to 313,009) had a similar record of six ...