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Chewits internet game dodges food pressure group complaint

The online game was devised by creative consultancy Tayburn and attracted the attention of the Advertising Standards Authority (ASA) after a complaint by Sustain, the Alliance for Better Food and Farming. The game on the website, www.chewits.co.uk, directed an animated dinosaur called Chewie to locate all nine ...

Kraft hires Mother for Green & Black's ad account

Kraft Foods has appointed Mother to handle the advertising account for its organic chocolate brand..., Kraft Foods Europe, added: "Mother is an agency whose work we have long admired and we are delighted ...

McGarryBowen is hot in the US, but will it work here?

declining brands in mature food markets and helped them start growing again for Kraft. We've already ... client: Verizon Key current clients: Verizon, JP Morgan Chase Co, Kraft Foods, Marriott ...

Social video: Disruption in the media economy

. Asad Rehman, Director Global Media, Foods, Unilever: Marshall McLuhan said every mass media ...

M&S and Sainsbury's buck consumers' indifference to brands

) and food and beverage (third). The research, conducted by Havas Media and its UK agency MPG Media ...

Agencies vie for Merchant Gourmet

Merchant Gourmet, the speciality food company, is on the hunt for an ad agency....The company has been in contact with agencies inviting them to pitch for its advertising account. Merchant Gourmet, which has a range of foods including Sun Dried Tomatoes, Camargue Red Rice and Porcini Mushrooms, has not previously engaged in mainstream advertising. In 2006, the brand introduced packaging ...

Droga assesses talent pool before setting up in London

officer launched Droga5 in 2006. Its clients include Prudential, Puma, Kraft Foods, Hennessy, Amstel Light ...

Virgin Group hires Saatchi & Saatchi for water launch

The group has also appointed Kitcatt Nohr Digitas to its direct account. Saatchi Saatchi won the business after a pitch process, which kicked off late last year. The new brand is a result of Virgin s deal with the Israeli food and water giant Strauss Group last year. The Virgin-Strauss Water venture ...

Mission Foods calls pitch for UK account

Mission Foods, the US manufacturer of Mexican products, is reviewing its UK advertising account....The brand, which has worked with the integrated agency Brass for the past six years, has contacted agencies directly to ask them to pitch for the business. Mission Foods Europe s head of new product ... Mexican Food Made Simple last year. The sponsorship included seven idents shot on location in Mexico ...

MAGAZINE ABCs: Digital editions make impact

to 91,284) and BBC Good Food (up 6.2% period on period to 313,009) had a similar record of six ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.