A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
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Bakers creates TV soundtrack just for dogs
13 Feb 2012 | by Maisie McCabe
Bakers, the Nestle owned pet food brand, has created an ad for dogs, which includes a high
Erasmus wins global Tetra Pak ad business
17 Mar 2010 | by Joe Thomas
's strapline Protects what's good', which, as well as protecting food and drink in packaging, also refers ... into liquid food- processing equipment, plant engineering, and cheese-manufacturing equipment in 1991. One of the company's biggest growth areas is in developing countries where its aseptic technology allows for food ...
Mindshare retains Unilever's £700m media business in Western Europe
08 Feb 2010 | by Arif Durrani
The regional media account for the multinational conglomerate behind a plethora of consumer product brands in foods, drinks, cleaning agents and personal care products is the largest in the business, with the UK accounting for 150m of spend in the last year alone. Mindshare has also won Unilever's 515 ...
Birds Eye hires BBDO network for ad task across Europe
10 Jul 2009 | by Ian Darby
LONDON - BBDO has expanded its relationship with Birds Eye Iglo by winning the frozen food company...Eye on exploring new markets. Recent activity from AMV for Birds Eye includes the good mood food ... with AMV in the UK to communicate the benefits of Birds Eye frozen food was a driving factor in our ...
Nestle to hire CHI to petcare account
17 Jun 2009 | by Caroline Lovell
in Stockholm. Purina Pro Plan is a pet food for cats and dogs developed by Purina vets and nutritionists ... business with it to create Nestl Purina PetCare. The company also manufactures Bakers Complete Dog Food ...
ZenithOptimedia captures Mars planning business
23 Feb 2009 | by Ian Darby
to ZenithOptimedia. "MediaCom will continue to do media planning for Mars chocolate and food divisions." ...
Iams sponsors Channel 4's You Are What You Eat
22 Feb 2006 | by by Staff
LONDON - Iams, the pet food owned by Procter & Gamble, has signed as the sponsor of Channel 4's...Starting on February 21, Iams will sponsor 14 episodes of the food nutrition show, hosted by Gillian McKeith. Iams said that the programme's focus on nutrition is a perfect fit for its product, which it claims can enhance the well-being of cats and dogs. The Iams sponsorship will include a 15 ...
PRIVATE VIEW: Martin Galton, a creative partner at Hooper Galton
20 Feb 2004
the lovingly prepared food across the fields in her wellies (on a summer's day - nice touch, enjoyed by all ...
Saatchis appointed as P&G plans direct blitz for top brands
09 Mar 2001
&G advertising accounts include Iams dog food, the Physique haircare brand, Ariel and Pampers. Saatchis ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
