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Old El Paso readies Jubilee-themed campaign

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital

Lurpak readies £10m product launch

's previous "kitchen odyssey" spot . However, the Lightest Spreadable ad features healthy food items ... . Simon Stevens, senior vice-president at Arla Foods, said: "Lurpak Lightest is our biggest product launch ... for the Lurpak brand, we're showing people that healthy food doesn't have to mean boring food." Norris ...

Bloomberg Businessweek puts mag's 'personality' in the spotlight

meal and explains the need for Tesco to expand its frozen food range to fulfil its US expansion ...

McDonald's opts for a pedal-powered festive push

and buying. Last month, the fast-food giant launched a musical-themed TV ad that portrayed its key ...

'Advertising is going to be key' this Christmas

, we're launching a food and drink magazine on 26 November. On Cyber Monday, we are offering a retailer ...

Kraft launches Cadbury Screme Egg ads

Kraft Foods has launched an outdoor campaign to support the limited edition Halloween...and Glasgow. Amy Beresford, brand executive, Halloween and events, Kraft Foods, said: "Out-of-home offers ...

Wrigley brings back 'Food Creatures'

new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...

Digital central to rising outdoor ad revenue

categories contributing to the growth included retail, cars, food, finance and computers. Some 75% of the top ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.