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McDonald's kicks off grassroots football push

executive Jim Skinner announced he was retiring from the fast-food chain after seven years in the role ...

Burger King hunts for direct agency

The process is being handled through the intermediary Agency Assessments, which has issued RFIs to a number of agencies. It is understood that Burger King does not have a retained incumbent on the account. In the past, the fast-food giant has worked with DLKW Dialogue on DM activity. The review ...

McDonald's opts for a pedal-powered festive push

and buying. Last month, the fast-food giant launched a musical-themed TV ad that portrayed its key ...

Government rejects calls for ban on junk-food advertising

The Government has dismissed calls to tighten the rules over food ads only a week after news...by peers to ban "junk-food" ads during programmes aimed at adults that are watched by many children ... realistic view of the range of programmes that children watch". At present, ads for foods high in fat, sugar ... in place in relation to the advertising of high fat, sugar, salt foods to children." Ministers said ...

Laurence Green: Fast-food nation shows a healthy appetite for product

, in the country that gave us "Have a nice day!", Pret is being feted as the food service brand de nos jours: a management and incentivisation masterclass. Elsewhere in fast-food nation, those old heavyweights Kraft Foods and Sara Lee are squaring up in court in a bid to establish their bragging rights once and for all ...

Burger King hands £12m UK advertising to CHI

, in March. A separate pitch was also held for the fast-food giant s advertising in Spain. CP B, which had ...

Chicken ad's a turkey

food down his throat, the performances turned in by the other "stars" make Luis Figo's acting in those ...

Flourish picks up Wimpy social media account

Wimpy, the fast-food chain, has appointed Flourish to its social media account....The Bristol-based agency won the business without a pitch, and will be tasked with repositioning the food chain and launching its new menu. Flourish will launch a Facebook campaign to promote the menu ... in-store and with ads on Facebook. The fast-food brand has used various agencies in the past ...

Focusadvertising picks-up Domino's and Wendy's in Dubai

to our portfolio of clients, and in particular in the fast food category. "We knew we could bring a ...

'It's all good' brings McCain back from the brink

the brand went from riding the junk-food storm to teaming up with UK Athletics and why it can't afford 'buy...Had somebody told Nick Vermont, the McCain Foods UK boss, back in 2006 that, within two years ... about its business in the UK since 1965, found itself in the eye of the junk-food storm. Until then ... by a hostile press. Now it wasn't just The Guardian and The Independent demonising fast-food ...

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