Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year
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Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part
Kraft Foods kicks off digital roster review
22 Mar 2012 | by Sara Kimberley
Kraft Foods is looking to create a UK digital roster across its brand portfolio....The food giant, which owns brands such as Dairylea, Cadbury and Oreo, has sent an RFI to a number of agencies as it looks to build the roster. The review is being led by Kraft s procurement team and is open to both roster and non-roster agencies. Agencies that currently work on Kraft s digital business ...
Chewits internet game dodges food pressure group complaint
14 Mar 2012 | by John Reynolds
The online game was devised by creative consultancy Tayburn and attracted the attention of the Advertising Standards Authority (ASA) after a complaint by Sustain, the Alliance for Better Food and Farming. The game on the website, www.chewits.co.uk, directed an animated dinosaur called Chewie to locate all nine ...
Kraft kicks off Green & Black's creative review
03 Nov 2011 | by Anne Cassidy
Kraft Foods is reviewing the advertising business for its Green & Black's chocolate brand....in 1991 by the Whole Earth Foods entrepreneur Craig Sams and his wife, Josephine Fairley. Other ...
Kraft launches Cadbury Screme Egg ads
18 Oct 2011 | by Maisie McCabe
Kraft Foods has launched an outdoor campaign to support the limited edition Halloween...and Glasgow. Amy Beresford, brand executive, Halloween and events, Kraft Foods, said: "Out-of-home offers ...
Trident gum appoints Saatchi and Saatchi to global ad account
04 Oct 2011 | by Sara Kimberley
Kraft Foods has appointed Saatchi & Saatchi to its global advertising account for its Trident
Fallon lands Terry's Chocolate Orange account
29 Sep 2011 | by Anne Cassidy
Kraft Foods has moved the advertising account for Terry's Chocolate Orange into its roster agency
Kraft Foods reviews Trident global account
26 Jul 2011 | by Sara Kimberley
Kraft Foods is reviewing the global account for its Trident chewing gum brand, putting an end
Dairylea calls review of £3 million advertising account
05 Jul 2011 | by Matt Williams
Kraft Foods is holding a review of the £3 million advertising account for its Dairylea cheese brand.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
