Oasis to sponsor ITV2's Celebrity Juice
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
the brand's association with food while showcasing the unique Oasis personality to our target audience ...
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Virgin Group hires Saatchi & Saatchi for water launch
23 Feb 2012 | by Anne Cassidy
The group has also appointed Kitcatt Nohr Digitas to its direct account. Saatchi Saatchi won the business after a pitch process, which kicked off late last year. The new brand is a result of Virgin s deal with the Israeli food and water giant Strauss Group last year. The Virgin-Strauss Water venture ...
Oasis to launch 'it'll go with anything' campaign
01 Apr 2011 | by Sara Kimberley
and engaging consumers with light-hearted comedy scenes featuring popular lunchtime foods." ...
Nestlé appoints G2 to handle Carnation digital account
23 Mar 2011 | by Sara Kimberley
across its food and drinks range, including EHS 4D, Dare and Skive. The appointment sees Nestl ...
Associated British Foods calls digital ad pitch
24 Feb 2011 | by Matt Williams
Associated British Foods, the food giant that owns brands including Kingsmill, Ryvita and Twinings
Britvic campaign provides antidote to winter blues
29 Oct 2010 | by Ben Bold
opportunity for pubs that are using food to drive their sales. "Research has shown that soft drinks sales ... with food. J2O is one of very few soft drinks designed specifically to complement food. "With millions ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
Organic industry appoints Haygarth for integrated task
22 Oct 2009 | by Matt Williams
of organic food and farming methods, as well as highlighting the ways in which people can identify organic ...
The Week: Advertising news - Report slams 'hidden ads'
09 Jan 2009
Soft drinks companies such as Vimto and Britvic have come under fire in a new report, which claims some manufacturers are targeting schoolchildren with advertising disguised as educational material. The Children's Food Campaign report, entitled Through The Back Door, suggests that some soft drinks companies ...
BHF calls for new rules to limit junk-food ads
15 Dec 2008 | by Colin Marrs
LONDON - Food manufacturers are misleading parents over how healthy their products are, according...A report released by the charity says that food producers are making spurious health claims about foods that are high in fats, sugars and salt. The BHF said that some companies were manipulating legal ... Government to rigorously limit the marketing of unhealthy foods and make sure that labels are clear ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
