Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
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Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...
Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year
Cheestrings takes Spaghetti variant to TV
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Cheestrings, the cheese snack brand owned by Kerry Foods, is advertising its Spaghetti variant.... Dan Hopkirk, marketing manager for dairy at Kerry Foods UK, said: "Cheestrings Spaghetti has been a ...
Kraft rolls out seductive Carte Noire ad
23 Mar 2012 | by Sarah Shearman
Kraft Foods is launching the latest ad in its 'Seductively Silky' campaign for its Carte Noire...', featuring Joseph Fiennes, Dominic West and Greg Wise, reading passages from Penguin fiction. Kraft Foods ...
Kraft Foods kicks off digital roster review
22 Mar 2012 | by Sara Kimberley
Kraft Foods is looking to create a UK digital roster across its brand portfolio....The food giant, which owns brands such as Dairylea, Cadbury and Oreo, has sent an RFI to a number of agencies as it looks to build the roster. The review is being led by Kraft s procurement team and is open to both roster and non-roster agencies. Agencies that currently work on Kraft s digital business ...
Manning Gottlieb OMD wins Tanfield Food Company account
14 Mar 2012 | by Nick Batten
Tanfield Food Company, owner of the Look What We Found (LWWF) range of convenience meals, has...small model farmers preparing the brand's ready meals, which Tanfield Food Company claim are made ... in September 2011. Geoff Allison, chief executive officer of Tanfield Food Company, said the activity ...
Agencies vie for Merchant Gourmet
23 Feb 2012 | by Anne Cassidy
Merchant Gourmet, the speciality food company, is on the hunt for an ad agency....The company has been in contact with agencies inviting them to pitch for its advertising account. Merchant Gourmet, which has a range of foods including Sun Dried Tomatoes, Camargue Red Rice and Porcini Mushrooms, has not previously engaged in mainstream advertising. In 2006, the brand introduced packaging ...
Karmarama picks up Kerrygold brief
16 Feb 2012 | by Anne Cassidy
The agency was awarded the Adams Foods-owned dairy brand's 3 million business after a pitch against Creature London and the previous incumbent, WCRS. Karmarama, which already handles ... director at Adams Foods. He said: "Karmarama demonstrated that they really understand the modern British ...
Kellogg's Krave Facebook game escapes 'unhealthy eating' complaint
15 Feb 2012 | by Sarah Shearman
Food & Farming, which said a Facebook game for Kellogg's Krave cereal encouraged unhealthy eating...and jumps, to chase pieces of chocolate. The game was also available for smartphones. The food pressure ... that Children's Food Campaign (CFC) was filing what it called a "super-complaint" to the ASA, about Krave , as well as Nesquik and Cadbury s Buttons, as part of a move to curb the online marketing of "junk food ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
