Sainsbury's 'feed your family for £50' claim rejected by ad watchdog
04 Apr 2012 | by Daniel Farey-Jones
misleading to suggest readers could meet all their family s food needs for a week for 50 ...
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the new KFC Zinger Crunch Salad with their mouths full of food. Subtitles were used to show what the women ...
misleading to suggest readers could meet all their family s food needs for a week for 50 ...
The online game was devised by creative consultancy Tayburn and attracted the attention of the Advertising Standards Authority (ASA) after a complaint by Sustain, the Alliance for Better Food and Farming. The game on the website, www.chewits.co.uk, directed an animated dinosaur called Chewie to locate all nine ...
Food & Farming, which said a Facebook game for Kellogg's Krave cereal encouraged unhealthy eating...and jumps, to chase pieces of chocolate. The game was also available for smartphones. The food pressure ... that Children's Food Campaign (CFC) was filing what it called a "super-complaint" to the ASA, about Krave , as well as Nesquik and Cadbury s Buttons, as part of a move to curb the online marketing of "junk food ...
food and drink for whoever works on the account. How is the society funded? I started with a ...
The health lobby will launch a concerted campaign this autumn for new curbs on ads for junk food...Pressure groups will join forces to demand a 9pm watershed for TV commercials for "unhealthy" food ... by running them during others watched by millions of children. The Children's Food Campaign this week ... on the ability of food and drink companies to be part of the solution, warning that they could use ...
viewed in were of the nature that meant ads for HFSS (high in fat, salt or sugar) foods could be featured in ad breaks on programmes such as 'Jamie's American Food Revolution'. In addition to adhering ...
owner Nutricia, the Food Standards Agency, and an independent expert who it paid to consider the claims ... compared to other foods". Secondly, it concluded that the presentation of the ad exaggerated the benefit ... prohibited it from comparing the nutritional properties of the product with any food or drink other than milk ...
Premier Foods complained to the Advertising Standards Authority (ASA) that the claim was unfounded.
, property, entertainment and pharmaceutical brands. They appeared less frequently in ads for food, motoring ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.