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Big Jubilee Lunch project in TV push

channels E4, More4, Gold, Dave, Blighty, Good Food, Home, Really, and Watch. It will also be shown ...

A newly converged world

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

The Week: Advertising news - Report slams 'hidden ads'

Soft drinks companies such as Vimto and Britvic have come under fire in a new report, which claims some manufacturers are targeting schoolchildren with advertising disguised as educational material. The Children's Food Campaign report, entitled Through The Back Door, suggests that some soft drinks companies ...

COI shortlists 12 for anti-obesity task

, the food and drinks industries, media, parents and voluntary groups. Further agencies including ethnic ...

The Week: Brand news - McDonald's to offer A-Levels

The fast-food giant will become one of the first UK companies to offer qualifications through workplace training schemes that will include detailed training in customer service. ...

The World: Chicago - Fast-food giant drops report card sponsorship deal

The Chicago-based burger giant had been offering children free food prizes for good grades ... . Last summer, McDonald's joined Kraft Foods and Burger King as signatories to the Better Business Bureau's Children's Food and Advertising Initiative. All the companies have agreed to curb advertising to children ...

VCCP wins Govt task to promote school meals

VCCP has picked up a brief from the government-funded School Food Trust to promote the healthy...that will educate pupils about the food and the benefits of school dinners - a subject that has been on the political agenda since the celebrity chef Jamie Oliver highlighted the low quality of school food in 2005 ...

Opinion: Perspective - Why the UK ad industry is crying out for new blood

few years' time. Booze, cars, toys, food, airlines: staples of the ad industry, economic drivers, may ...

The Work: New campaigns - UK

the UK, and has used them as the inspiration for its new range of "Mum's own" baby foods. Backing ...

The Talent Crisis: Where have all the graduates gone?

's image problem, already rendering it the victim of junk-food ad bans, is also damaging its graduate ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.